Oluremi Martins, the founder of Natural Girl, turned her Instagram page into a seven-figure business selling textured hair extensions and protective styles for black women. Natural Girl began by creating affordable Afrocentric wigs and achieved significant success by reaching a six-figure milestone within six months of its launch. Despite starting by taking orders via Instagram and WhatsApp, the business has grown into a global brand, selling wigs to customers worldwide through an online storefront.

Jamie I.F., a 26-year-old from North London, runs increasing.com, a business comprising multiple niche websites that generate revenue primarily through affiliate marketing and SEO. Starting in mid-2019, Jamie's venture saw significant growth, peaking at $81K in monthly revenue by the end of 2022. The business leverages organic search traffic, aiming to rank high on Google for specific queries to attract clicks and earn commissions from product recommendations, display ads, digital product sales, and direct sponsorships.