About the Company

Increasing.com focuses on creating niche websites that attract organic traffic through effective SEO strategies. The websites cover various subjects and hobbies, aiming to provide valuable information or product recommendations that rank high in Google search results. The business model relies heavily on affiliate marketing, where revenue is generated from commissions on recommended products. Additional income streams include display ads, digital products, and sponsorships. The company’s primary goal is to maintain high search engine rankings to ensure consistent traffic and earnings.

Idea Behind Company

Jamie discovered the potential of SEO during a year in Paris while still at university. Initially intended to fund a social project for feeding the homeless in London, Jamie needed to generate substantial income and turned to niche websites as a viable solution. Despite initial struggles and a failed streetwear business at age 17, Jamie's persistence and discovery of Amazon affiliate links in late 2019 led to the first earnings. This success reinforced the belief that niche websites could provide the necessary funds for the social project, driving the continued focus on SEO and affiliate marketing.

Creating the Company

The company started with Jamie purchasing affordable hosting and setting up a WordPress site. The initial focus was on writing content and adding Amazon affiliate links, which quickly generated revenue. Over time, the process evolved with improvements in content quality, SEO techniques, and the addition of plugins for enhanced functionality. Jamie emphasizes the accessibility of starting a blog, with advancements in AI and other tools making it easier for non-native English speakers to enter the market. Continuous testing and experimentation have been crucial in refining the business model and maintaining a competitive edge.

Launching the Business

Launching the business involved creating and publishing the first blog posts, with SEO ensuring content met Google’s criteria for high rankings. The initial traction took months, but by early 2020, the business saw exponential growth, with monthly revenue doubling until March 2020. Jamie credits the success to SEO’s non-discriminatory nature, allowing anyone with passion and talent to compete. The simplicity and accessibility of starting a blog made it an attractive option. The main challenge was maintaining high search rankings amidst competition and evolving algorithms, which required ongoing content improvement.

Earnings

Today, ReviewsOnMyWebsite generates approximately $41,000 in monthly recurring revenue (MRR), with a goal of reaching $1 million in annual recurring revenue (ARR) within the next year. The company’s growth has been driven by a combination of organic traffic, content marketing, and the introduction of new features that provide additional value to customers.

Vitaly has built a small team of five part-time contractors to help manage the business, including a developer, designer, digital marketer, product manager, and customer support specialist. By outsourcing day-to-day tasks, Vitaly has been able to focus on big-picture strategies and growth initiatives.

Looking forward, Vitaly plans to continue expanding the platform’s capabilities and exploring new marketing channels, including paid media and partnerships with agencies. With a strong foundation and a clear vision for the future, ReviewsOnMyWebsite is well-positioned to continue its growth and establish itself as a leader in the online reputation management space.