Nick Sfikas, the founder of SFKshop, an eCommerce business selling smart home appliances and garage door motors, started the company with the goal of helping his father transition from an outside job to a more comfortable career. Nick, who had extensive experience in web development, iOS development, and digital marketing, was well-equipped to create and grow the online store. SFKshop has seen considerable success, reaching monthly revenues of $17,000 in 2020, and looks poised for continued growth in 2021 as they expand their product line and marketing strategies.

Avatoon, a business founded by Zoltán Szilágyi and his two colleagues Arnold and Gergő in June 2018, provides custom hand-drawn avatars created by professional illustrators. The company generates about $4,700 per month, serving approximately 100 clients. Initially, the team identified a niche market for custom avatars that lacked significant competition, allowing them to exploit the opportunity. They used their graphic design expertise to build a website, hire artists, and launch a targeted marketing campaign, which led to rapid success. Although they faced challenges with server crashes and misjudging their target audience, Avatoon has grown steadily, focusing on SEO and attracting clients through organic search.