Lianna Patch is the founder of Punchline Conversion Copywriting, a one-person copywriting agency that specializes in creating humorous content designed to drive sales. Her business focuses on crafting funny copy for websites, email flows, and landing pages primarily for eCommerce and bootstrapped software businesses. Patch transitioned from a conventional copywriting career to a niche market after discovering her passion for humor in copywriting. Her approach has led to significant success, including high revenue months and a strong client retention rate.

Michael Morris, the founder of Pursuit of Passive Income, transitioned from a career in commercial real estate to creating a successful blog. His blog generates over $20,000 monthly through affiliate marketing, sponsored posts, and consulting, focusing on helping others achieve financial freedom through passive income. Morris emphasizes treating his blog as a startup, hiring a team to support rapid growth, and consistently reinvesting earnings into the business. His journey highlights the importance of persistence, learning from failures, and focusing on sustainable, long-term business models.