Ed Leigh co-founded TopWhiskies, an eCommerce business focused on promoting independent whisky brands. The company, which began as a blog and social media project, evolved into a successful eCommerce store generating $17.5K per month. Ed, leveraging his passion for whisky and digital expertise, managed to transform a personal interest into a profitable venture.

Alexandra Matkowsky, the founder of Milla Rose, created a dried flower arrangement business during the Melbourne lockdown in 2020. Starting with only $300, she has grown her boutique into a successful business generating around $10,000 in monthly revenue. She attributes the business's success to her background in digital marketing, her creative eye, and her ability to test and refine product offerings over time.