Johanne started Dumforter, a baby brand, in 2019, creating the world’s first 3-in-1 baby dummy, teether, and comforter. Though the business saw initial success, generating $157k in its first year and gaining international recognition, it ultimately closed in 2023 after being acquired. Personal challenges, including a difficult divorce, played a role in the business's closure. Despite this, Johanne’s passion for the product and her loyal community of customers remain strong, and she is now focusing on future projects.

Maddie Miles founded Peace. Love. Hormones., a business that creates herbal nutraceuticals to support women's menstrual health. Her company, with offerings like herbal supplements, a podcast, an app, and eBooks, is empowering women to live in harmony with their cycles. Maddie's inspiration came from her personal health journey and her desire to offer natural alternatives to traditional medicine. The business quickly grew, reaching $40K per month in revenue without any paid advertising.