Zero Gravity Marketing
About the Company
Zero Gravity Marketing (ZGM) is a digital marketing agency founded by Chris Uzzo in 2012. It offers services such as SEO, paid media, social media marketing, website design, and content marketing, catering primarily to medium to large-sized businesses. ZGM is known for its data-driven approach, focusing on research, strategy, and execution to provide measurable results for its clients. The company has received numerous accolades, including a five-star rating, recognition as a Premier Google Partner, and being listed in Inc5000 for three consecutive years.
With a team of 70 employees, ZGM emphasizes continuous training and a strong work culture. The agency has also built a reputation for transparency, forming long-term relationships with clients through honesty, regular communication, and a commitment to delivering results.
Idea Behind Company
Chris Uzzo founded Zero Gravity Marketing based on his years of experience working in SEO and paid media for multiple agencies. He observed the success of client companies and decided to start ZGM, emphasizing a focus on digital strategy and data analysis. Chris's vision for ZGM was to provide clients with actionable insights through custom-built Data Studio dashboards, creating marketing strategies that are both effective and unique.
Chris’s wife, Annie, played an instrumental role in the company's development as its COO, handling recruiting, HR, and operations. The couple worked together to build ZGM into a successful agency that fosters a supportive company culture. Additionally, two partners, Michela Solanch and Keith Atchinson, joined in 2016, contributing significantly to the company's growth.
Creating the Company
Zero Gravity Marketing began with a focus on SEO and Google Ad campaign management. The company developed a thorough process for evaluating potential clients, including asking specific questions about their goals, analyzing past performance, and ensuring a fit between the client and ZGM. From there, the agency's team formulated strategies based on research and data, creating tailored digital marketing campaigns that align with clients' needs.
The company differentiates itself by prioritizing long-term relationships with clients, transparency, and honesty. By being upfront about both successes and areas for improvement, ZGM builds trust and respect, which helps maintain strong client relationships. The company holds regular meetings to review progress and discuss the next steps in optimizing campaigns.
Launching the Business
Starting the business was relatively straightforward for Chris Uzzo, given his background in marketing and website development. The company name, Zero Gravity Marketing, was chosen to reflect the idea of lifting clients' websites to greater heights while also standing for transparency and honesty in an industry often associated with misleading practices.
ZGM was entirely self-funded, and Chris emphasized working only with clients who aligned with the company’s values and with whom they could build lasting relationships. Early on, the agency faced challenges by taking on clients that were not a good fit, but this helped them refine their approach to choosing clients carefully. In 2020, ZGM launched a sub-brand, CAKE Commerce, to focus specifically on eCommerce businesses, further expanding the agency's reach and expertise.
Earnings
ZGM has grown significantly, generating $9.6M annually with around $800K in monthly revenue. The agency experiences a 20% year-over-year growth in revenue and is on track to hit $10M annually. This success is attributed to aggressive internal marketing efforts, including SEO, Google Ads, social media, and email marketing.
ZGM emphasizes transparency with clients through real-time performance dashboards and regular reporting. The company also relies heavily on referrals from happy clients and its strong reputation for delivering excellent results. As ZGM continues to grow, it remains focused on retaining clients by fostering trust, maintaining strong relationships, and consistently delivering high-quality work.
