Woww
About the Company
Woww Digital, founded by Felix Norton, is a digital marketing agency based in Cape Town. The company specializes in WordPress web design, SEO, graphic design, e-commerce, and digital marketing. It helps businesses start, grow, and thrive online by providing comprehensive digital solutions. Despite challenges, such as losing key clients during the pandemic, Woww has maintained consistent growth and expanded its service offerings to meet client demands.
The agency operates on a scalable time and value-based model, offering services in three tiers: Budget, Standard, and Premium. This approach allows Woww to cater to various client needs, from corporate clients requiring quick turnaround and senior designers to hobbyists looking for affordable options. The company prioritizes customer satisfaction, ensuring clients return and bring new business through referrals.
Woww's success is attributed to its strategic approach, continuous improvement, and effective use of digital tools. The agency has leveraged its SEO skills to rank highly on Google Search, saving on paid marketing and generating quality leads. By focusing on building long-lasting relationships with clients, Woww has established a strong reputation in the industry.
Idea Behind Company
The idea for Woww Digital originated during Felix Norton's university years when he built websites for extra income. His initial success in creating a site for his father's business led to word-of-mouth referrals, sparking a realization of the growing demand for online visibility. This experience, coupled with his computer science background, motivated Norton to explore the digital marketing industry further.
Norton identified the "Wild Wild Web" nature of the digital marketing space, where solutions were often unclear and pricing did not always match outcomes. He envisioned creating an agency that offered straightforward, transparent, and effective services. By focusing on standardized deliverables and constantly improving results, Norton aimed to differentiate Woww from competitors and provide clients with reliable solutions.
As the business evolved, Norton recognized the need for a holistic approach to help clients succeed online. This realization led to expanding Woww's offerings beyond web design to include branding, digital marketing, and comprehensive support for business growth. The agency's emphasis on providing a complete solution became a cornerstone of its strategy and contributed to its success.
Creating the Company
Building the first version of Woww involved overcoming frustrations with the digital marketing industry's unpredictability. Norton aimed to make services simple and transparent by standardizing deliverables and continuously evaluating outcomes. The agency's "heavy chef principle" (never trust a thin chef) emphasized practicing what they preached by testing their solutions on themselves before offering them to clients.
Woww's approach to SEO exemplified this philosophy. By achieving the top Google Search ranking for WordPress web design in South Africa, the agency proved its expertise and established a powerful lead generation engine, saving significant marketing costs. This strategy not only enhanced Woww's credibility but also attracted international attention and valuable leads.
The company's initial focus on quick-turnaround template-based WordPress sites evolved into a more customized offering due to client demand. Woww adapted its services to include branding, digital marketing, and comprehensive support, aligning with clients' holistic needs for online success. This flexibility and willingness to pivot played a crucial role in Woww's growth and client satisfaction.
Launching the Business
Woww's journey began with Felix Norton creating a website for his father's business, driven by his desire to deliver better results than an agency his father had previously hired. The company's early growth was organic, relying heavily on word-of-mouth referrals and outreach efforts. Norton embraced every opportunity, taking on projects regardless of budget constraints and using each experience as a learning opportunity.
The partnership with financial expert Garnett Thorne marked a turning point for Woww, allowing the agency to adopt a more strategic approach. By implementing the Scaling Up methodology, which focuses on People, Strategy, Execution, and Cash, Woww refined its growth strategy. Norton's reflections highlight the importance of strategic planning and mentorship from the outset to avoid unnecessary setbacks and accelerate success.
Woww's commitment to remaining debt-free has been a source of pride, as the agency's growth has been entirely bootstrapped. While considering potential benefits of early investment, Norton values the independence and control maintained by keeping equity within the founding team. This approach has allowed Woww to focus on its vision without external pressures, contributing to its steady expansion.
Earnings
Woww Digital has experienced remarkable financial growth, achieving $80,000 in monthly revenue. The pandemic posed challenges initially, but Woww quickly adapted by embracing digital solutions and attracting new clients who recognized the importance of an online presence during lockdowns. This adaptability resulted in Woww's most profitable years between 2020 and 2022, with a 60% year-on-year growth.
The agency's future goals include reaching a monthly recurring revenue of $1 million by 2026. Despite economic uncertainties, Woww views potential recessions as opportunities to expand internationally and become a preferred outsourcing partner for the UK and Europe. With the increasing trust in remote work, Woww aims to provide high-quality, cost-effective agency solutions to businesses seeking digital expertise.
Woww's success is attributed to its passion for delivering exceptional services and its focus on client satisfaction. By maintaining strong relationships and continuously improving its offerings, Woww has secured a loyal client base and positive reputation. The agency's strategic use of digital tools and SEO skills has reduced marketing expenses and generated valuable leads, positioning Woww for continued growth and success.
