Trvl More
About the Company
TRVL MORE is a travel gear company catering to backpackers. Founded by Raj Mahal in February 2015, it aims to provide high-quality, essential travel accessories designed for convenience and practicality. The company quickly grew to become a top seller of travel accessories worldwide, focusing on customer satisfaction and innovative products. TRVL MORE emphasizes inspiring people to travel more and explore the world.
Idea Behind Company
Raj's inspiration for TRVL MORE came from his extensive travel experiences. He realized existing travel gear was more suited for hiking than backpacking. During a backpacking trip in Southeast Asia, he met a Canadian entrepreneur who introduced him to eCommerce and Alibaba.com. They brainstormed a business model for a travel gear company tailored for backpackers. The aim was to create travel accessories catering to backpackers' unique needs, combining practicality with affordability.
Creating the Company
After returning to the US, Raj began designing a backpacking bundle that included essential travel items like a backpack, luggage locks, travel adapters, and more. Despite limited funds, he methodically sourced products from AliExpress and prepared for the launch. Leveraging his travel blog to test market demand, he set up an online store on Shopify. Initial sales came from loyal blog readers, but Raj soon realized the importance of a solid customer acquisition plan.
Launching the Business
The turning point for TRVL MORE came when Raj started selling on Amazon. Noticing market gaps, such as a lack of variety in luggage locks, he repackaged his products to better meet customer needs. This strategic move significantly increased sales, and within a year, TRVL MORE was on track to hit $1 million in sales. Financing the business through credit card balance transfers, Raj eventually secured bridge financing. Exceptional customer service and innovative marketing strategies, including effective Amazon ads, played crucial roles in the company's success.
Earnings
TRVL MORE has been profitable from day one, generating around $1.6 million in monthly revenue and achieving $20 million in annual sales. The company maintains a strong presence on Amazon, its primary marketing channel. Raj's strategic decisions, such as focusing on customer needs and leveraging his travel blog for initial traction, contributed to the company's impressive growth. Today, TRVL MORE continues to thrive, with Raj stepping back from daily operations to focus on other ventures while the company aims to become "The North Face of Travel."
