Top Dollar
About the Company
Top Dollar Investor was founded by Josh Dudick, a seasoned Wall Street trader and market strategist, in June 2022. The blog is an extension of his wealth management business, started in 2019. It aims to provide free, high-quality financial education across various socio-economic brackets and geographic locations. The company's revenue model includes earnings from advertisers and affiliate companies endorsing quality financial products and services.
Idea Behind Company
Josh's passion for finance and his successful investment track record inspired him to create Top Dollar Investor. Observing a gap in the quality of online financial content, he realized he could offer superior advice and strategies. Josh's obsession with finance led to profitable money management techniques, which he decided to share through his blog. Encouraged by friends and family, Josh validated the demand for his content and embarked on this side hustle.
Creating the Company
The initial content for Top Dollar Investor was rich in ideas but poorly written. Josh's quantitative background required him to develop better writing skills to communicate effectively. He targeted competitive keywords and created detailed articles, later shifting to niche topics where he had unique expertise. Networking with successful bloggers helped him understand the importance of engaging and entertaining content. Continuous improvement in content creation became the lifeblood of his business.
Launching the Business
Josh's early efforts focused on website aesthetics, delaying content production. Realizing the importance of starting, he overcame this by beginning to write. Initial costs were minimal, primarily for domain and web hosting. SEO tools and strategies were crucial in driving organic traffic to the site. Despite some unsuccessful digital PR campaigns, social media advertising, especially on Twitter and LinkedIn, proved effective in reaching the target audience.
Earnings
Top Dollar Investor now enjoys consistent traffic, mostly from organic search, with about 75% of traffic and revenue coming from Google. Josh monetizes through ads, affiliate marketing, and private coaching sessions. The site generates up to 2,000 visitors on busy days. Josh aims to reach 100,000 monthly visitors within two years and plans to launch advanced finance courses. Flexibility and continuous effort are key to his success in the competitive finance niche.
