About the Company

Saijo George founded tl;dr Marketing in 2015, a digital marketing-focused newsletter that has grown to 1 million subscribers and generates $10,000 in monthly revenue. The newsletter targets professionals in SEO, PPC, and social media, providing concise updates on the latest industry trends. Saijo's extensive background in SEO and his passion for sharing marketing insights have driven the newsletter's success.

Idea Behind Company

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The idea for tl;dr Marketing originated from Saijo George's routine of updating his colleagues at Envato and Supple about the latest developments in search marketing. He used to share these updates through in-person meetings, Slack, and Skype messages. His role as a monthly speaker at the Melbourne SEO Meetup, where he discussed recent trends, also contributed to the concept.

Recognizing the value of this information and his consistent efforts in sharing it, Saijo decided to create a newsletter to distribute these insights more broadly. The goal was to provide marketers with easy access to valuable information, helping them stay informed and make data-driven decisions.

Creating the Company

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To build the initial version of tl;dr Marketing, Saijo experimented with various formats and designs. He used platforms like Elink, Curated, GetRevue, and a custom React solution before settling on WordPress for the newsletter. This iterative approach allowed him to find the best format that suited the needs of his audience and ensured a smooth user experience.

Saijo focused on creating high-quality content that would resonate with his subscribers from the outset. He leveraged his expertise in SEO to optimize the newsletter's reach and ensure it was easily discoverable by digital marketers. By continually refining the design and content of the newsletter, Saijo was able to create a product that effectively addressed the needs of his audience.

Launching the Business

Saijo George launched tl;dr Marketing by leveraging his existing network and engaging with the digital marketing community. He relied on organic growth powered by SEO to reach a wider audience. By implementing SEO experiments and staying up-to-date with the latest tactics, Saijo attracted a significant number of subscribers.

The growth strategy for tl;dr Marketing involved regularly sharing updates and insights on platforms like Indie Hackers, Twitter, and his blog. This "build in public" approach helped generate interest and build a loyal following. Additionally, Saijo's active participation in the Melbourne SEO Meetup and other industry events helped raise awareness about the newsletter and attract new subscribers.

Earnings

tl;dr Marketing generates revenue through ads and sponsorships, allowing it to offer the newsletter for free. This revenue model has been successful, as the newsletter currently generates $10,000 in monthly revenue. The company's profitability and consistent growth demonstrate the value of its content and the effectiveness of its marketing strategies.

Since its launch, tl;dr Marketing has achieved significant growth in both revenue and subscribers. The newsletter has reached 1 million subscribers, reflecting its widespread popularity and the trust it has built within the digital marketing community. Saijo George's dedication to providing high-quality, relevant information has been instrumental in the success of tl;dr Marketing.