Startups of London
About the Company
Startups of London serves as a media platform dedicated to showcasing London's vibrant startup culture. Initially, the company created documentaries through office visits and video content to profile startups. Over time, it evolved into a resource-heavy SEO platform, emphasizing in-depth research and niche coverage of the ecosystem. The company collaborates with major tech brands and generates revenue through B2B partnerships and product offerings. Currently, the team of five focuses on growth and expanding its influence as a trusted resource for startup insights in London.
Idea Behind Company
Ozan Dagdeviren conceptualized SOL after noticing a lack of engaging, media-rich content about London’s startups. With a background in psychology, sociology, and consumer behavior, Ozan brought a unique perspective to the intersection of human behavior and entrepreneurship. Drawing on his experience with previous startups, including a successful video learning company in Turkey, and failed ventures, Ozan aimed to fill the content gap while leveraging his understanding of human decision-making and growth strategies.
Creating the Company
Building SOL required experimentation to find the right product-market fit. Ozan and his team tried various approaches, including live-streamed consulting, video content, and physical startup visits. They developed partnerships with renowned tech firms and tested different revenue channels, relying on organic growth through well-researched, SEO-optimized content. By focusing on niche audience needs and continuous iteration, the team solidified its unique position in London's startup ecosystem.
Launching the Business
The initial traction for SOL came through viral success with its London Startup Ecosystem Ultimate Report, which combined startup documentaries with comprehensive research. This success validated their content strategy and highlighted the importance of SEO-driven growth. The pandemic posed significant challenges, disrupting in-person activities central to their business model. However, SOL pivoted to online initiatives, sustaining growth and establishing itself as a recognizable name among London entrepreneurs.
Earnings
Currently, Startups of London generates $6,000 in monthly revenue, primarily through organic leads, B2B partnerships, and occasional advertising. Although profitability has not been the primary focus, the company has sustained consistent growth, with 70% of its traffic attributed to high-quality content. Moving forward, the team plans to refine their revenue model, balance profitability with expansion, and leverage their media-first approach for greater flexibility and scalability.
