Stack Against
About the Company
Stack Against is a specialized service that creates comparison pages for SaaS companies. These pages are designed to help potential customers understand the differences between products and make informed decisions. The company offers three packages, including copywriting, copy and design, and additional services like sales battlecards and Google Ads. SaaS companies in competitive markets, where customers struggle to choose between similar products, are the primary clients of Stack Against. The company positions itself as an expert in this niche, allowing it to stand out from generalist copywriting services.
Idea Behind Company
Federico Jorge’s background as a copywriter, and his experience running a creative agency in Argentina, led to the creation of Stack Against. After closing his agency in 2017 to become a freelancer, Federico noticed that many SaaS clients needed help with comparison pages. Recognizing a gap in the market, he decided to focus exclusively on this service. He didn’t want to start another generalist agency but instead aimed to become a specialist in solving a particular problem. The idea was well-received within his network, and the company quickly gained traction.
Creating the Company
Stack Against began as a bootstrapped venture, funded by Federico’s freelance copywriting work. He invested in branding, a website, and initial promotion efforts. Federico leveraged his connections, particularly in the SaaS Growth Hacks Facebook group, to test and refine the service. Early clients included notable companies like FreshBooks and Cloudways, which helped validate the business model. The company’s early success was built on a strong process for creating comparison pages, which Federico had developed through trial and error during his freelancing years.
Launching the Business
The business officially launched in early 2021, with Federico doing most of the work initially. To scale, he gradually outsourced tasks like research, brief creation, and eventually design and copywriting. Federico found it challenging to delegate copywriting, given his expertise, but recognized that building a team was essential for growth. The company also experimented with different approaches, such as using freelancers and exploring partnerships with design services, before settling on an in-house team to maintain quality and consistency.
Earnings
Stack Against has seen consistent growth, with revenue doubling from 2021 to 2022. The company’s income primarily comes from one-off projects, but there are plans to introduce recurring services to stabilize and increase revenue. The focus now is on building a stable team to handle the growing demand and on enhancing the company’s marketing efforts, including SEO and content creation. Federico aims to double the company’s revenue again in 2023, reinvesting profits into growth initiatives like hiring, automation, and lead generation.
