SNAP
About the Company
SNAP Copy, co-managed by Lianna Patch and James Turner, specializes in on-demand copywriting services. Founded as a continuation of a previous venture by Joanna Wiebe, SNAP offers a novel credit-based system for purchasing copywriting services. The company caters to a diverse range of clients including agencies, small businesses, and e-commerce shops, providing optimized copy for various needs. Despite being a side project for its founders, SNAP has achieved significant success and continues to grow.
Idea Behind Company
The concept for SNAP Copy originated from an opportunity to take over a business model previously established by Joanna Wiebe. Both Lianna and James, who had been part of the copywriting community and masterminds, saw the potential in the credit-based system. They were attracted to the idea of offering a flexible, client-driven approach to copywriting services, which would allow clients to purchase credits and use them as needed. This model provided a unique selling proposition by offering immediate availability and reducing the need for clients to engage in time-consuming searches for copywriters.
Creating the Company
Upon taking over SNAP Copy, Lianna and James focused on refining the existing model rather than starting from scratch. Their primary tasks included adapting the credit system to better describe its benefits and making the process tangible for clients. This involved setting clear descriptions of credit usage and emphasizing the advantages of the system. They also implemented automated systems, such as monthly check-in emails, to keep clients engaged and make efficient use of their credits.
Launching the Business
SNAP Copy’s launch was gradual and organic, starting with some initial customer interest even before the official opening. As a side hustle, the company did not rely on rapid growth but rather allowed for steady, incremental expansion. The credit-based model proved advantageous by ensuring revenue upfront before incurring major costs. This approach, combined with organic marketing and referrals, facilitated a manageable growth trajectory for SNAP Copy.
Earnings
SNAP Copy has reached a monthly revenue of $10,000, driven by its innovative credit-based business model. This revenue level has been achieved through steady, organic growth rather than aggressive expansion. The model’s low overhead costs and upfront payment for credits have contributed to this success, allowing SNAP Copy to grow at a sustainable pace while maintaining profitability. The business continues to explore new opportunities, such as offering video audits, to further enhance its offerings and attract new clients.
