Sign Spot
About the Company
Sign Spot specializes in creating custom interior and exterior architectural signage tailored to each client's specific needs and brand guidelines. Founded in 2016 by Lerno Esmaeilian and his father, the company has grown to serve various industries across the United States. Their signs are custom-built for each client, emphasizing high-quality craftsmanship and attention to detail. Over the years, Sign Spot has significantly expanded, with a focus on modernizing operations to increase efficiency and profitability.
The company's success is rooted in its commitment to leveraging technology and innovative machinery to streamline production. This approach has allowed them to achieve a steady growth trajectory, with a monthly revenue of $220K and a projected 25% growth in 2022. The business remains a family endeavor, with Lerno motivated to continue his father's legacy while driving the company forward in a competitive market.
Idea Behind Company
The inspiration for Sign Spot came from Lerno's desire to carry on his father's legacy in the signage industry. Growing up, Lerno did not initially plan to follow in his father's footsteps, but after exploring different industries, he recognized the potential in starting a family business. In 2020, when Lerno became CEO, he saw the need to modernize the business, identifying opportunities to innovate and scale within the well-established signage industry.
Lerno's passion for business development and relationship building played a key role in his decision to take over operations. His background and entrepreneurial spirit helped him see the potential for growth and modernization in a traditionally manual industry. By introducing automated solutions and implementing systems across the company, Lerno has been able to streamline processes and increase efficiency, positioning Sign Spot for long-term success.
Creating the Company
When Lerno took over operations at Sign Spot, his primary focus was on optimizing and scaling the business. He implemented systems and processes to modernize operations, allowing the company to streamline its production process and deliver high-quality products more efficiently. One of his key achievements was transitioning from manual product development to automated machinery, which reduced production time from a full day to just 15 minutes.
This shift toward lean manufacturing has been instrumental in Sign Spot's growth, enabling the company to meet the increasing demand for custom signage. Lerno's approach to business is rooted in his passion for what he does, driving him to continuously improve and innovate. His leadership has been critical in transforming Sign Spot into a more efficient and scalable operation.
Launching the Business
The launch of Sign Spot was greatly aided by Lerno's father's industry expertise, which provided a solid foundation for the business. However, the company faced challenges with its initial online presence, as its website was outdated and did not effectively showcase their portfolio. Recognizing the importance of an online presence, Lerno decided to bring all marketing efforts in-house, allowing for greater creative control and alignment with the company's evolving brand.
Sign Spot was completely bootstrapped, financed through savings, and has never received external funding. The company reinvests its profits back into the business, focusing on modernization and expansion. Over time, Lerno has successfully defined and optimized each step of the business process, improving communication with customers and ensuring the company's continued growth.
Earnings
Since taking over as CEO, Lerno has led Sign Spot to impressive financial success. The company now earns $220K in monthly revenue and is on track to grow by 25% in 2022. A key driver of this growth has been the investment in automated machinery and software, which has streamlined operations and increased profitability. The company's operations are now fully in-house, allowing for greater control over production and quality.
Looking ahead, Sign Spot plans to continue expanding its online presence, reducing material waste, and increasing profit margins. While inflation and supply chain challenges have been a concern, Lerno remains focused on maintaining efficiency and meeting demand. The company's strong financial performance and strategic investments position it well for continued growth and success in the competitive signage industry.
