SEO Hacker
About the Company
SEO Hacker offers a range of services, including Search Engine Marketing, Conversion Rate Optimization, and Email Sales Automation, among others. The agency has worked with numerous renowned brands, such as Toyota, Unilever, and Ford, while maintaining a strong presence in both local and international markets. Si prides himself on the agency's reputation as the top SEO agency in the Philippines, consistently ranking first for competitive industry keywords. Despite facing challenges during the pandemic, the agency emerged stronger, with a dedicated team focused on delivering exceptional results for clients.
Idea Behind Company
The inspiration for SEO Hacker came to Sean Si during his internship, where he found himself managing SEO tasks after the departure of the previous SEO manager. Despite struggling academically and working long hours for a low salary, Si discovered a passion for SEO. His initial exposure led him to experiment with blogging and SEO techniques, ultimately attracting his first client—a major scuba diving company in the Philippines. This success motivated Si to pursue SEO as a business, leveraging his learnings to offer valuable services to clients.
Creating the Company
The development of SEO Hacker involved a hands-on approach, with Si building teams and processes as needed while learning through experimentation. Starting with minimal resources, he focused on creating websites that were fast, secure, and user-friendly, ensuring they met the audience's needs. The agency's culture emphasizes employee care and retention, fostering a supportive environment to drive growth and success. Si's innovative approach to SEO set the foundation for the agency, as he sought to discover what worked best for both Google and users.
Launching the Business
The business launch was more of a series of fortunate events than a meticulously planned endeavor. Si began by sharing insights on the SEO Hacker blog, which garnered attention and inquiries from potential clients. A chance encounter during a trip to Hong Kong led to a referral for a significant client, marking the agency's first recurring revenue stream. The focus on content creation and community building has been pivotal in attracting and retaining clients, with referrals playing a crucial role in the agency's growth.
Earnings
SEO Hacker has achieved impressive financial growth, generating approximately $84K per month and exceeding $1 million in annual revenue. The pandemic unexpectedly brought in a surge of clients seeking digital marketing services, prompting the agency to ramp up hiring and improve its leadership materials. Retaining clients is a priority, and Si emphasizes treating partners well, fostering long-term relationships rather than transactional ones. This commitment to client care has contributed to the agency's reputation and continued success in a competitive industry.
