SeekThem
About the Company
SeekThem, founded by Nevilson Christian, is an unlimited design service that focuses on creating unique and tailored designs for businesses. The company combats the sameness found on the internet by ensuring that every design is fresh and meets the specific needs of each client. With a mission to bring excitement and originality to online design, SeekThem aims to stand out in the crowded digital landscape.
The company addresses two major barriers clients face with traditional UX design agencies: the inability to clearly articulate design needs and the financial burden of frequent design invoices. By offering an unlimited design model, SeekThem simplifies the process for clients and encourages a design-first approach in their business operations. This approach has been instrumental in the company's early success and rapid growth.
Idea Behind Company
Nevilson Christian's journey to founding SeekThem began with a passion for beauty, simplicity, and technology. His discovery of Rumi's poetry and the impact of his first iPod ignited a lifelong interest in these areas. Christian's career in digital branding, particularly at Uplers, helped him develop his skills and refine his vision for a design company that could blend creativity with technological innovation.
The idea for SeekThem was born from Christian's belief in the importance of beauty and simplicity in design. He recognized that many businesses struggle to clearly define their design needs and are often burdened by the costs associated with traditional design services. By offering an unlimited design service, Christian aimed to eliminate these barriers and provide businesses with the tools they need to succeed online.
Creating the Company
The creation of SeekThem involved a learning-by-doing approach. Christian's first client, Travel-o-deal, provided valuable experience and helped shape the company's service offerings. The project involved a comprehensive redesign of the client's website, addressing issues with user experience, interface, and overall appeal. This initial success demonstrated the value of SeekThem's unlimited design model and helped establish the company's reputation.
Christian and his team faced several challenges during the redesign, including creating inspiring homepage content, providing a clutter-free search experience, and transforming the site into an effective sales funnel. By developing detailed user personas, visualizing ideal user journeys, and eliminating friction points, the team significantly improved the website's performance. These early successes were critical in building SeekThem's foundation and proving the effectiveness of their approach.
Launching the Business
The launch of SeekThem was inspired by a passage from Rumi's writings, which emphasized the pursuit of one's passions. Christian transitioned from a VP role in Sales & Marketing to becoming an entrepreneur, driven by a desire to create something meaningful and impactful. The initial steps included building a small team of designers and developers and creating a basic website that evolved over time.
Marketing efforts for SeekThem focused on simple and cost-effective strategies. Christian initially planned a $1,000 marketing campaign but opted for a more economical approach involving cold emails and targeted outreach. This strategy proved successful, resulting in significant customer conversions at a low acquisition cost. The company's growth has been supported by continuous improvements to the website and effective use of inbound and outbound marketing techniques.
Earnings
SeekThem's financial performance has been impressive, with the company generating $15K per month within its first ten months. The business has experienced consistent month-on-month growth, driven by its unique service model and effective marketing strategies. Christian's approach to business has been guided by principles of simplicity and efficiency, focusing on delivering high-quality design services without the complexity and costs associated with traditional agencies.
Looking ahead, SeekThem plans to continue refining its service offerings and exploring new opportunities in the evolving landscape of AI and design technology. The company aims to maintain its growth trajectory by staying attuned to industry trends and customer needs, ensuring that it remains at the forefront of innovative design solutions.
