Sauce Writing
About the Company
Sauce Writing is an online platform designed to teach writing skills, primarily targeting professionals in the French market. The platform offers a variety of bootcamps and courses, aiming to improve participants' writing abilities, which in turn accelerates their career progression. The business serves over 100 students annually and is expected to generate between 120K€ and 150K€ in revenue for 2023. Valentin Decker, the founder, manages the business alone and has built it from the ground up by leveraging his personal writing experiences and online presence.
Idea Behind Company
The inspiration for Sauce Writing came from Valentin's personal journey with writing. He began publishing articles on Medium in 2016, initially as a way to retain his readings and share his thoughts. Over time, his writing gained traction, leading to job offers and networking opportunities. Realizing the potential of online writing, Valentin decided to create a platform that could help others benefit similarly from enhancing their writing skills. His own experience in securing a marketing job due to his writing portfolio was a key motivator behind launching the business.
Creating the Company
Valentin started Sauce Writing in 2020 after quitting his job. With a decent online following and a newsletter subscriber base, he felt prepared to launch a writing school. The initial setup was modest, with a basic website built on Ghost and a series of online writing programs. Valentin experimented with various formats, from live sessions to recorded courses, constantly refining his offerings based on student feedback and market demand. He discovered that creating a sense of urgency and scarcity, such as limited spots and specific start dates, significantly improved the success of his courses.
Launching the Business
When launching Sauce Writing, Valentin utilized every asset he had built over the years, including his email list, social media presence, and Medium followers. His strategy was straightforward: consistently publish valuable content, promote his new project, and listen to student feedback to make necessary adjustments. The iterative approach allowed him to fine-tune his courses and pricing while maintaining a focus on the needs of his students. This hands-on, adaptive strategy helped Sauce Writing gain traction quickly, despite the absence of significant paid advertising efforts.
Earnings
Sauce Writing generates approximately $12.5K per month, primarily through SEO and LinkedIn as acquisition channels. Valentin focuses on content marketing, posting regularly on LinkedIn and optimizing his website for search engines. He avoids paid advertising but plans to explore it in the future to accelerate growth. The business has grown steadily, with Valentin planning to enhance his marketing efforts further, particularly in SEO and LinkedIn, to drive more traffic and increase revenue.
