ReviewsOnMyWebsite
About the Company
ReviewsOnMyWebsite is an online reputation management software that enables businesses to showcase their online reviews directly on their websites. The company was founded by Vitaly Motuz in 2017 and has since grown to serve over 35,000 businesses globally. The platform’s primary function is to help businesses establish trust with potential customers by making it easy to collect and display reviews. This strategy enhances the company’s online presence and improves conversion rates.
The platform initially started as a simple Google reviews widget, aggregating reviews from Google and Facebook, and displaying them on business websites. Over time, it evolved into a more comprehensive reputation management tool, offering features like customizable review widgets and automatic updates, ensuring businesses always display the latest customer feedback.
ReviewsOnMyWebsite operates on a subscription model, offering both free and paid plans. The paid plans provide additional features such as removing the "powered by" branding on widgets and more customization options. The company’s pricing strategy has allowed it to attract a broad range of customers, from small local businesses to larger enterprises.
Idea Behind Company
The idea for ReviewsOnMyWebsite came to Vitaly while helping a friend with her accounting firm’s online presence. Realizing the impact that showcasing positive Google reviews could have on attracting new clients, Vitaly searched for a way to embed these reviews directly onto her website. However, he found that there were no easy-to-use tools available for this purpose.
Recognizing a gap in the market, Vitaly saw an opportunity to create a tool that would allow businesses to display their online reviews prominently on their websites. This would not only enhance trust with potential customers but also leverage the growing trend of social proof in digital marketing. Understanding the importance of this feature for small businesses, Vitaly decided to develop a solution that was simple, effective, and accessible.
With his background in web development, Vitaly set out to create a minimum viable product (MVP) for his idea. To ensure he remained focused on marketing and scaling the business, he outsourced the initial development to a freelancer. This approach allowed him to launch the product quickly while maintaining his full-time job, laying the foundation for what would become ReviewsOnMyWebsite.
Creating the Company
Vitaly’s journey in creating ReviewsOnMyWebsite began with the development of a simple tool that would display Google and Facebook reviews on a website. He opted to use PHP and the Laravel framework to build the software, focusing on essential features to keep development costs low. The initial version of the platform was developed within five weeks, costing approximately $2,500.
Vitaly took a lean approach to building the company, using free resources wherever possible. For example, he designed the logo using a free online tool, purchased a website template instead of hiring a designer, and used free marketing automation software. This frugal strategy allowed him to keep expenses low while he focused on acquiring customers and refining the product.
One of the biggest challenges Vitaly faced was coming up with a brand name that was both descriptive and had an available .com domain. After much deliberation, he settled on "ReviewsOnMyWebsite," a name that clearly communicated the software’s purpose. The straightforward branding helped the company gain initial traction and establish itself in the market.
Launching the Business
Vitaly launched ReviewsOnMyWebsite by offering a free plan alongside two paid options priced at $5 and $15 per month. This pricing strategy was designed to attract a wide range of users, including those looking for a low-cost solution. To promote the platform, Vitaly leveraged blog posts that discussed outdated methods of embedding Google reviews. He engaged with commenters and blog authors, providing them with information about his new service.
This grassroots marketing approach quickly paid off, as Vitaly secured his first two paying customers within a week of launching the website. Over time, the platform’s “powered by” link on free widgets helped generate organic traffic and backlinks, which contributed to higher search engine rankings and increased visibility.
In addition to organic growth, Vitaly began experimenting with paid ads on Google, although this strategy was initially delayed due to the low price of the service. However, as the platform expanded its offerings to include more comprehensive reputation management tools, Vitaly reinvested revenue into marketing to scale the business further.
Earnings
Today, ReviewsOnMyWebsite generates approximately $41,000 in monthly recurring revenue (MRR), with a goal of reaching $1 million in annual recurring revenue (ARR) within the next year. The company’s growth has been driven by a combination of organic traffic, content marketing, and the introduction of new features that provide additional value to customers.
Vitaly has built a small team of five part-time contractors to help manage the business, including a developer, designer, digital marketer, product manager, and customer support specialist. By outsourcing day-to-day tasks, Vitaly has been able to focus on big-picture strategies and growth initiatives.
Looking forward, Vitaly plans to continue expanding the platform’s capabilities and exploring new marketing channels, including paid media and partnerships with agencies. With a strong foundation and a clear vision for the future, ReviewsOnMyWebsite is well-positioned to continue its growth and establish itself as a leader in the online reputation management space.
