Resume Assassin
About the Company
Resume Assassin specializes in creating professional resumes, cover letters, and LinkedIn profiles. Founded by Mary Southern, the company started as a niche service to stand out in a crowded market. It offers various packages tailored to different career levels, from entry-level to executive, and has gained a reputation for delivering exceptional results, as evidenced by the positive client reviews and testimonials.
Idea Behind Company
Mary Southern's inspiration for Resume Assassin came after she graduated with her Master’s degree. While exploring various business ideas, including dog walking and alcohol delivery services, she realized her passion for resume writing. The idea crystallized when she noticed a lack of distinctive branding in the resume-writing market. This led her to create a unique brand identity, including a memorable name and logo, to empower job seekers.
Creating the Company
The early stages of creating Resume Assassin involved extensive research and trial and error. Mary sought advice from existing resume-writing businesses and joined a professional organization to learn industry best practices. Early efforts included marketing through flyers and cold emails, and offering discounted services to build an initial client base. These steps, coupled with a focus on customer reviews and referrals, were crucial in establishing the business.
Launching the Business
The launch of Resume Assassin was marked by a series of challenges and learning experiences. Initial marketing efforts, including an unattractive website and promotional materials, were not immediately successful. Mary initially offered services at a low cost to attract clients, gradually increasing prices as her expertise and processes improved. Despite a few setbacks, such as negative feedback from a local newspaper feature, Mary’s persistence paid off with growing client success and brand recognition.
Earnings
Resume Assassin has achieved significant financial success, with monthly revenues reaching $26,000. Mary has seen consistent growth, with a 25% annual increase in revenue over the past five years. Her business model, which includes well-defined service packages and strategic pricing, has contributed to this success. Looking ahead, Mary aims to continue expanding her business and ultimately reach $1 million in revenue while maintaining high customer satisfaction.
