Quintessential Performance
About the Company
Quintessential Performance, established in 2018, focuses on unlocking potential and maximizing performance for both individuals and organizations. With a range of B2B and B2C services, the company offers tailored consulting, coaching, learning, and development solutions. They are known for their immersive empowerment experiences, intensive coaching programs, and long-term performance transformation engagements. Their client base includes prestigious organizations and professional sports teams, with recent expansions into new divisions and international markets.
Idea Behind Company
Ashley Hughes, the founder, grew up in a small town with limited prospects and joined the military at 17 to escape his environment. His extensive military career, including peak performance and leadership roles, shaped his understanding of performance psychology. Hughes realized that his success stemmed from performance psychology rather than physical strength, leading him to develop Quintessential Performance. He spent the first year validating his ideas through pro-bono work and refining his approach before officially launching the company.
Creating the Company
The initial development of Quintessential Performance occurred during a six-month overseas deployment, where Hughes used his room as a workspace to develop ideas. He collaborated with co-founder Duncan, whom he met in 2008, and they combined their expertise in peak performance to create their bespoke services. They initially over-engineered their products but later refined their offerings based on feedback to better meet client needs. Their services include consulting, performance coaching, learning and development, and experiential events.
Launching the Business
Upon returning from deployment, Hughes registered the business and began developing essential online platforms and services. The initial focus was on creating a brand presence, which included designing a website and utilizing social media. The company adopted Kajabi for a unified online platform, which streamlined their operations. Early challenges included balancing necessary tools with cost-effective solutions and learning from marketing and sales experiences. Consistent branding and value-added content helped attract and retain clients.
Earnings
Quintessential Performance has been profitable since its inception, with a monthly revenue of around $4,500. The company's service-based model results in relatively low costs and high profit margins, allowing for reinvestment in marketing and client acquisition. The business is expanding its team and operations, including new leadership roles and entering international markets. The company remains committed to growth and innovation, driven by a focus on providing exceptional value and maintaining client relationships.
