QR TIGER
About the Company
QR TIGER is a QR code management platform that provides both static and dynamic QR codes. Dynamic QR codes allow users to track data and edit the content even after the QR code is deployed. Founded by Benjamin Claeys in April 2018 in New York, the company has grown significantly and now boasts 48 employees. The platform is known for being customer-centric, continuously improving features based on user feedback, and offering one of the most advanced and affordable QR code solutions on the market. The company's success is attributed to its focus on quality content and organic growth strategies.
Idea Behind Company
Claeys, initially an architect working on large projects in Asia, became disillusioned with the architectural industry. His passion for technology and creativity led him to explore other ventures, resulting in a failed startup. This experience taught him the importance of a solid business model and revenue generation. The concept for QR TIGER arose in 2018 when Claeys noticed the increasing relevance of QR codes. Despite financial difficulties, he decided to venture into the QR code space, believing in the product's potential. This decision, although risky, was fueled by his creative drive and determination to succeed.
Creating the Company
After the failure of his first startup, Claeys was left with debt and only one developer. Despite the financial strain, he saw potential in QR codes and decided to build QR TIGER. The initial version of the product was simple, focusing on URL QR codes and data tracking. Claeys and his small team worked diligently, building features based on customer feedback. They focused on being lean, reinvesting all revenue back into the company. This approach, combined with a strong emphasis on customer support and creating valuable content, helped them gradually gain traction and grow the business without external investments.
Launching the Business
QR TIGER's launch strategy centered around creating high-quality content and being customer-focused. Claeys handled customer support personally for the first few years, gaining insights into market needs. The company started with a minimal budget, relying on organic growth and smart marketing tactics rather than expensive ads. This approach included borrowing small amounts from friends and family, which were repaid within the first year. By focusing on delivering value and listening to customers, QR TIGER successfully built a strong foundation. The pandemic further accelerated the adoption of QR codes, solidifying the company's position in the market.
Earnings
QR TIGER's growth has been steady, with the company generating $300,000 in monthly revenue. The platform's profitability is driven by its subscription model, where users need to renew to keep their QR codes functional and editable. The company has diversified its offerings by developing an enterprise version and a separate software for menu QR codes. Continuous investment in SEO, content creation, and social media marketing has helped attract and retain customers. Claeys credits the company's success to being lean, customer-centric, and adaptive to market trends, ensuring a strong future for QR TIGER.
