Publishing Services
About the Company
Publishing Services began with a straightforward mission: to craft compelling book descriptions that help self-published authors market their books effectively. The company, originally called Best Selling Book Descriptions, now provides a wide array of publishing-related services. With an average monthly revenue of $72,000 and a team of 41 employees, Publishing Services has become a significant player in the industry. The company’s growth is fueled by its core products—book descriptions and outlines—alongside ongoing training for new writers to keep up with rising demand.
Idea Behind Company
Laura Mikkelsen's journey into the publishing world began as a self-publisher, where she discovered her passion for copywriting rather than book sales. Observing a gap in the market, she realized that many independent publishers lacked the copywriting skills needed for effective marketing. This insight led to the creation of her business. Despite a lack of prior business experience and limited technological know-how, Mikkelsen's determination and passion for writing drove her to start Publishing Services from her modest home base in Bali.
Creating the Company
The development of Publishing Services was marked by a low-budget approach and a reliance on existing resources. Laura Mikkelsen initially utilized her husband’s business infrastructure to create a landing page and attract initial customers. Her background in yoga and minimal expenses allowed her to dedicate time to building her business. Early efforts included providing book description services through email and leveraging connections within the publishing community to gain visibility. The focus on quality and client satisfaction was pivotal during these formative stages.
Launching the Business
The launch of Publishing Services benefited from strategic support provided by Laura’s husband and his business network. A key move was a promotional post in a Facebook group associated with their publishing course, which provided initial traction without significant advertising costs. Laura’s commitment to high-quality service, even at low prices, established a solid reputation. As the business expanded, Laura faced challenges in hiring and maintaining quality but stayed focused on delivering exceptional products and building a trustworthy brand.
Earnings
Publishing Services has achieved significant financial success, with an average monthly revenue of $72,000. The company’s profitability is reflected in its ability to support a growing team and maintain high standards of service. The business model relies on minimal advertising, instead focusing on referrals, product giveaways, and maintaining strong connections within publishing courses. The revenue generated allows for fair compensation of team members and supports ongoing efforts to improve and expand service offerings while ensuring quality remains the top priority.
