Piano In 21 Days
About the Company
Piano In 21 Days is an online course that offers a fast-track approach to learning piano, specifically designed for adults. Jacques Hopkins, the founder, realized that many people want to learn piano but don’t have the time or patience for traditional, years-long lessons. The course focuses on competency rather than mastery, promising that students can learn to play piano in just 21 days. The business caters to retirees, parents, and professionals who need flexibility and a low-pressure learning environment. Over the years, the course has gained a solid following, with Jacques continually improving the platform and course materials based on student feedback.
Idea Behind Company
Jacques came up with the idea for Piano In 21 Days while working as an engineer. Influenced by books like The 4-Hour Workweek, he became interested in entrepreneurship and the potential to work on his own terms. His “aha moment” occurred when he noticed that he used piano as a way to procrastinate from his day job. Instead of seeing piano as a distraction, he decided to turn it into the focus of his new business. Jacques understood that many people, like him, just wanted to be competent at playing the piano without spending years in traditional lessons.
Creating the Company
The process of creating Piano In 21 Days wasn’t easy for Jacques. He spent about eight months developing his course, focusing first on writing the curriculum and then creating video lessons, all while still working his full-time engineering job. He invested around $100 into developing the course, but once it went live, he realized that simply having a course wasn't enough to attract students. Marketing became his biggest challenge, but over time, sales began to trickle in. Jacques also began learning more about digital marketing and sales funnels, which became essential to growing his business.
Launching the Business
Jacques eventually quit his engineering job to focus on launching Piano In 21 Days. He had saved up enough money to support his family, allowing him to make the leap into full-time entrepreneurship. Initially, he underestimated the difficulty of attracting customers, having assumed that just creating the course would be enough to generate sales. However, through trial and error, he learned the importance of marketing, building a strong sales funnel, and leveraging YouTube as a key source of traffic. Over time, his strategy evolved, helping him build a strong, loyal student base.
Earnings
Piano In 21 Days has grown into a successful business, generating about $30K per month in revenue. Jacques now enjoys the flexibility that comes with running a digital business, spending more time with his family and working on other interests. His team is small, helping with customer support, content production, and marketing, while Jacques remains the face of the brand. His focus on evergreen content and consistent sales funnels has allowed his business to remain profitable long-term, with a bright outlook for future growth through increased content production and expanded marketing efforts.
