Oki Doki Digital Inc
About the Company
Oki Doki Digital Inc began as a merger of Poulin and Borowski's freelance operations, bringing together their complementary skills. Over the years, the company transitioned to specializing in helping course creators, refining their expertise in curriculum design and user experience. With a small but dedicated team of four full-time members, Oki Doki now focuses primarily on their Notion Mastery course, which has become their main revenue driver.
Idea Behind Company
Marie Poulin's journey into course creation began with her personal struggle with ADHD and a quest for better organizational tools. Discovering Notion in 2018, she found a flexible solution to manage her business and life. The positive impact of Notion on her productivity led to a growing interest from others. This response, combined with Poulin's excitement about the tool, inspired her to create a course teaching others how to use Notion effectively.
Creating the Company
The initial step in creating their first product was a beta launch of the Notion Mastery course, featuring a basic curriculum and live coaching sessions. Poulin used her existing audience from YouTube and social media to promote the course, which generated significant interest and revenue early on. The course was continually refined based on feedback from the first cohort, leading to its current format and ongoing success.
Launching the Business
The course was initially sold through a pre-sale page with a simple structure, which allowed Poulin to gauge interest and adjust the offering as needed. With no grand promotional campaign, word-of-mouth and organic traffic through Poulin's YouTube channel and Twitter played crucial roles in attracting customers. The course's ongoing updates and improvements, combined with live support, helped retain and grow their user base.
Earnings
Oki Doki Digital Inc earns approximately $40,000 per month from their Notion Mastery course. The company operates profitably, focusing its resources on team salaries and product development rather than paid advertising. Their strategy includes offering scholarships and pricing adjustments for different markets, with future plans to enhance the course and website to further support growth.
