About the Company

ModumUp is a social media marketing agency that specializes in Social Selling for B2B companies in industries such as IT, digital, finance, and logistics. The agency focuses on building and managing the personal profiles of company employees, helping them grow their network, engage with audiences, and generate leads. In addition to profile management, ModumUp offers mentoring and training on Social Selling, as well as consulting for entrepreneurs looking to improve their strategies. With an annual revenue of $1M, ModumUp serves over 30 B2B clients, providing tailored, results-oriented services.

Idea Behind Company

The idea for ModumUp was born out of Olga's background in social media and marketing, initially sparked by a successful psychology meme page she co-created while studying to be a psychologist. After working with Microsoft, where she honed her skills in social media marketing and Employee Advocacy, Olga realized that Social Selling had immense potential as a business model. Passionate about building a business of her own, Olga chose to focus on Social Selling, knowing she could leverage her expertise without needing external investment.

Creating the Company

After going on maternity leave, Olga launched ModumUp, gaining immediate traction from potential clients. Starting as a one-woman operation, Olga quickly grew her business, first working under the name Digital Power before rebranding to ModumUp. The company grew rapidly due to the high demand for Social Selling services, which became the agency’s primary offering. Olga used her extensive knowledge of social media platforms like LinkedIn to create a structured, predictable service that appealed to B2B companies looking for an effective way to build their online presence.

Launching the Business

When Olga officially launched her business by announcing it on social media, the response was overwhelming. She soon had a steady stream of clients, many of whom knew her personally and trusted her expertise. The company operated profitably from day one, with no need for outside investment, and Olga was able to quickly build a team of reliable employees. A rebranding in 2020 solidified ModumUp's identity, and the company continued to grow, drawing clients from Olga’s personal network and her team's strong social media presence.

Earnings

In her first month of business, Kelsey made $675. Over the course of a year, she scaled her earnings significantly, eventually generating between $5,500 and $9,500 per month. Her revenue comes from a mix of Pinterest management and strategy services, as well as self-paced educational courses that she developed as part of her business growth strategy.

A substantial portion of Kelsey’s earnings comes from referrals and her presence on platforms like TikTok, which she leverages to promote her services and courses. Pinterest also plays a significant role in driving traffic to her website, helping her boost sales, social media followers, and her overall online visibility.

As her business continues to grow, Kelsey remains focused on scaling at a sustainable pace. She’s currently in the process of hiring an operations manager and additional team members to manage the increased demand for her services. Looking forward, she plans to expand her educational offerings and further solidify her brand presence in the online marketing space.