Modern Launch
About the Company
Modern Launch is a software development company based in Milford, Connecticut. The company specializes in mobile app development, website design, and custom software for startups and small businesses. The founders, Cody and Ryan, bring extensive tech industry experience, having worked with and for numerous companies. This background has enabled them to offer tailored services that help small businesses and entrepreneurs scale their operations through technology.
The company’s success can be attributed to its founders' combined expertise. Cody has a management background with a focus on high-growth tech startups, while Ryan has a history of building and selling companies. Modern Launch’s services include web development, mobile app creation, and other custom tech solutions.
Idea Behind Company
The concept for Modern Launch originated from Cody and Ryan's shared experience in tech and real estate. The duo initially collaborated on real estate investment analytics, developing a tool that helped them analyze and acquire profitable properties. This venture led them to realize their shared passion for building tech products.
Their involvement in the startup and entrepreneurial community also played a significant role in the birth of Modern Launch. Through networking and assisting others with tech-related challenges, Cody and Ryan recognized a demand for reliable, scalable software solutions. They decided to shift their focus from launching their own products to helping other entrepreneurs succeed with custom software development.
Creating the Company
Once they identified the opportunity, Cody and Ryan quickly moved to formalize their business. They chose the name “Modern Launch” to reflect their dedication to innovative technology and entrepreneurship. The founders set up a clean and professional website as their initial showcase of their tech capabilities. This website became the primary tool for attracting clients and marketing their services.
The process of launching the business included creating a clear brand identity and using in-house resources to design their website. The simplicity of their branding helped establish Modern Launch’s image in the marketplace. Additionally, the founders' prior work experience meant they had a solid portfolio to show potential clients right from the start.
Launching the Business
Cody and Ryan laid out a detailed strategy before their February 2022 launch. This included sales and marketing plans to ensure they had a pipeline of clients ready. Pre-launch, they reached out to their network and got their first paying client even before opening for business. Their minimal startup costs—less than $5,000—were quickly recouped, making Modern Launch profitable within weeks.
On launch day, the founders already had their first customer and several potential leads lined up. Their sales strategy involved networking, utilizing platforms like Reddit and local business groups, and leveraging their personal networks. They emphasized the importance of starting sales efforts early, even before all legal and business documentation was finalized.
Earnings
Since its launch, Modern Launch has maintained steady growth, generating $100K in its first three months. The company’s overhead remains low, thanks to contracting work as needed and controlling production costs. A key to their financial success was starting lean and focusing on efficient scaling.
The company is now profitable and aims to continue growing by leveraging new technologies such as artificial intelligence (AI), blockchain, and augmented reality (AR). Cody and Ryan are investing more in sales automation and marketing efforts, with plans to triple their inbound leads while keeping their customer acquisition costs under 10% of gross revenue.
