Metamorphosis Group
About the Company
Metamorphosis Group, led by Danica Octa, was established to address career development challenges and promote personal growth. The company has grown from a freelance venture into an organized business, focusing on offering career coaching through its CHECKPOINT program. With a team of five employees and four founders, MG is committed to making a significant impact in the career coaching industry and expanding its reach both locally and internationally.
Idea Behind Company
Danica Octa’s personal experiences with academic and career challenges inspired her to start Metamorphosis Group. She saw the potential for career coaching to empower individuals to realize their true potential and enhance their job prospects. Her initial success with freelance coaching highlighted the need for structured programs that address both personal and professional development. Observations from recruitment projects further reinforced her belief that effective coaching could significantly impact both individuals and employers.
Creating the Company
Starting Metamorphosis Group required significant personal investment and resilience. With no initial capital and limited financial support, Danica relied on revenue from early projects and angel investors to fund the business. Her early product development involved taking online courses and gathering customer feedback to refine the offerings. Participation in the Arise Ye! Boost Accelerator Program provided valuable insights and inspiration for developing MG’s coaching programs.
Launching the Business
The launch of Metamorphosis Group involved strategic use of LinkedIn and community partnerships to attract leads and build credibility. Early marketing efforts included organic social media outreach and targeted community engagement. The company leveraged its network and virtual career fairs to enhance visibility and grow its client base. The internship program served as both a development and marketing tool, aligning with MG’s mission to offer holistic career development solutions.
Earnings
Metamorphosis Group generates significant revenue through its CHECKPOINT program, with monthly revenues around $11K. The company offers various payment schemes, including upfront payments, installment plans, and a "learn now, pay later" option to accommodate different client needs. The business strategy focuses on solving client pain points and packaging services as comprehensive solutions to enhance perceived value and attract more clients.
