LVLS Sportswear
About the Company
LVLS Sportswear, founded by Brandon Rogers, is dedicated to creating asymmetrically designed athletic apparel. The brand targets athletes aged 12-35 who seek stylish yet comfortable sportswear that stands out. LVLS aims to lead the intersection of fashion and sports by continuously releasing innovative products. The company's flagship product, the Single Leg Tights, provides a unique and functional alternative to traditional leg sleeves and has gained traction among professional athletes and national retailers.
Idea Behind Company
Brandon Rogers, born in Malaysia and raised in Tokyo, was inspired by his international upbringing and exposure to fashion cultures. While working for a basketball recruiting agency, he noticed athletes cutting their compression gear for an asymmetrical look, leading to the idea for Single Leg Tights. The COVID-19 pandemic provided Brandon the time to develop this concept into LVLS Sportswear, using his savings and unemployment checks to fund initial prototypes and manufacturing efforts.
Creating the Company
Brandon's journey to create LVLS involved numerous challenges, including finding the right manufacturer and enduring a lengthy prototyping process. His mother's sewing skills helped create the first prototype, and collaboration with Alice James Global eventually led to the first bulk order. Despite setbacks, including factory closures due to the pandemic, Brandon continued to refine his product, leveraging his growing knowledge in design and manufacturing to improve efficiency and quality.
Launching the Business
The launch of LVLS involved grassroots marketing efforts, including photo shoots with local athletes and building a Shopify site. Early traction came from TikTok, where viral videos helped sell out the initial bulk order. Brandon also strategically reached out to professional athletes' trainers and photographers to get his products noticed. Detailed financial management and a job as an SEO Analyst provided the necessary funds and skills to support and grow the business.
Earnings
LVLS Sportswear has achieved $5,000 in monthly recurring revenue through innovative marketing and product design. The brand's focus on unique, functional apparel has attracted a dedicated customer base and interest from national retailers. Brandon's ongoing efforts in product development, coupled with a strategic approach to paid media campaigns and participation in a DTC accelerator program, position LVLS for continued growth and profitability. The company's ability to navigate challenges and capitalize on trends highlights its potential in the competitive sportswear market.
