Love & Logic
About the Company
Love & Logic is a creative studio founded by Angela Roche in January 2022. Based in Manchester, UK, the studio specializes in helping ethical brands, charities, and universities communicate their messages through brand identity and motion graphics. The focus is on creating impactful visual content that resonates with audiences, particularly in the mental health sector.
Angela's previous experience as a creative director and agency owner has shaped the direction of Love & Logic. By prioritizing projects that align with her values and interests, she has successfully transitioned from corporate clients to more meaningful work. The studio's monthly revenue averages around $8,000, reflecting a steady and sustainable business model.
Despite being a solo operation, Love & Logic maintains a robust client base, thanks to Angela's network and reputation. The company has retained key clients from her agency days, allowing her to focus on delivering high-quality projects without constantly chasing new business. This approach has also contributed to her improved work-life balance and overall well-being.
Idea Behind Company
Angela discovered her passion for graphic design while pursuing a different degree at university. Inspired by a friend's nightclub flyer, she switched to studying graphic design. After working at a design studio, she co-founded Design By Day with a university friend. Over a decade, the agency grew, but Angela realized her passion for delivering websites had diminished, and her work-life balance was suffering.
The idea for Love & Logic emerged from Angela's desire to return to her creative roots and focus on work that truly inspired her. She wanted to create a studio that prioritized ethical brands and meaningful projects, particularly in the mental health space. This shift allowed her to align her professional work with her personal values and interests, providing a sense of fulfillment and purpose.
Love & Logic's emphasis on brand identity and motion graphics enables Angela to leverage her skills and experience in new and creative ways. By working with clients who share her values, she has built a business that not only supports her financially but also contributes positively to her mental well-being and overall happiness.
Creating the Company
Creating Love & Logic involved a significant transition from Angela's previous agency. She decided to close Design By Day, letting go of over 90% of her client base, and retaining only those clients who aligned with her new focus. This allowed her to start fresh with a clear vision and target the types of projects she was passionate about.
Angela invested time and resources into developing Love & Logic's brand identity and website. She collaborated with former teammates to build the website, ensuring it reflected her vision and values. The process included defining a brand strategy, designing a visual identity, and populating the site with content that showcased her expertise and unique approach.
The initial setup costs were significant, but Angela leveraged her existing equipment and network to keep expenses manageable. She developed a pricing structure that reflected her desired earnings while providing value to her clients. This approach has enabled her to maintain a profitable business while focusing on high-quality, impactful projects.
Launching the Business
Launching Love & Logic was relatively smooth, thanks to Angela's established network and reputation. She secured her first major project with McPin, a mental health charity, through a referral from a longtime agency client. This project set the tone for her new venture, leading to further referrals and a steady stream of work.
Angela's strategy for attracting and retaining clients focuses on collaboration with like-minded organizations. By being selective about the projects she takes on, she ensures alignment with her values and maintains high client satisfaction. This approach has resulted in a high retention rate and a strong reputation in her target sectors.
Brand awareness is a key focus for Love & Logic. Angela uses strategic content on platforms like LinkedIn to build a meaningful network and showcase her expertise. She also emphasizes the personal and creative aspects of her brand, appealing to clients who appreciate her unique approach and values.
Earnings
Love & Logic is profitable, with a goal of $90,000 turnover achieved in its first year. Angela attributes this success to her selective approach to client work and focus on high-value projects. The studio's average monthly revenue of $8,000 reflects a sustainable business model that supports both Angela's professional and personal goals.
Angela's pricing strategy, based on her previous agency experience, ensures she earns a fair rate for her work while providing value to clients. She plans to explore value-based pricing to further enhance her earnings potential. Despite the challenges of starting a new business, Angela's commitment to her vision and values has positioned Love & Logic for continued success.
Looking ahead, Angela aims to maintain her work-life balance and continue working on projects that inspire her. She values the freedom of running a solo studio and has no immediate plans to expand into a larger agency again. Her focus remains on delivering impactful, creative work that aligns with her passion and expertise.
