Lotuly Ltd
About the Company
Lotuly Ltd, based in London, UK, was founded by Robert and Mariona Bolohan, who have a shared passion for languages. Their journey began when they moved to the UK in 2015 and started freelancing as translators. The couple quickly identified a growing demand for quality translation services, which led them to recruit additional translators and expand their offerings. Lotuly specializes in human translation, particularly in sectors like e-commerce, e-learning, and marketing. With their commitment to quality and cultural awareness, they help clients reach global markets effectively.
Idea Behind Company
The idea for Lotuly emerged from the couple's personal experiences as translators and their observations of the challenges faced by non-native speakers in understanding local languages. They began their journey by offering freelance translation services and quickly gained traction with clients who appreciated their work's quality. This feedback prompted them to expand their services, recognizing the potential for a full-scale translation agency. The name "Lotuly," derived from Latin words meaning "translation of words," reflects their commitment to providing clear and effective communication across languages.
Creating the Company
Initially named M & R Makers and later TMS (Translation and Marketing Services), the couple struggled to define their brand clearly. After months of brainstorming, they settled on Lotuly, which better represented their mission. The journey was not without challenges, including financial setbacks and difficulties with initial branding. They invested significant time and resources into developing an innovative pricing tool that allows clients to obtain instant quotes based on various parameters. Despite facing obstacles, including being scammed by a development company, they persisted and refined their brand identity, which ultimately led to the creation of Lotuly.
Launching the Business
The launch of Lotuly was met with the harsh reality of starting from scratch in a competitive market. Robert and Mariona realized that simply going live was not enough; attracting customers would require consistent effort and marketing strategies. They faced financial limitations, opting to bootstrap the business using their freelance earnings. Despite investing over £20,000 in various aspects of the business, including development and branding, they initially struggled with PPC advertising, leading them to focus more on organic growth strategies. Building relationships on LinkedIn and leveraging PR opportunities became essential in their customer acquisition strategy.
Earnings
Lotuly has achieved impressive growth, currently generating $40,000 in monthly revenue, with ambitions to cross the $1 million mark by mid-2023. The couple is working on launching subscription packages to diversify their income streams, having already tested these models with existing clients. Additionally, they are committed to sustainability, partnering with Ecologi to plant a tree for every 500 words translated, aiming to contribute positively to the environment. The future for Lotuly looks promising as they continue to innovate and expand their service offerings while maintaining their commitment to quality.
