Lone Fir Creative
About the Company
Lone Fir Creative operates as a strategic marketing agency focused on helping brands grow. The company specializes in two main areas: defining a brand’s strategy and amplifying its message. By determining how brands want to be perceived and identifying their target audiences, the agency crafts personalized marketing materials for them.
The company's team consists of creative problem solvers who work closely with brands to align with their growth goals. With a strong focus on long-term partnerships, Lone Fir Creative primarily serves clients in the technology, healthcare, and academic sectors, often blending their expertise across these fields.
Idea Behind Company
Tyler Pigott’s journey began in his youth, DJing at events to earn extra money. This early entrepreneurial experience led him to work in corporate and startup settings for over 15 years, during which he helped launch products and grow businesses. After leaving his last startup in 2015, he sought a new path, leveraging his skills in marketing, branding, and sales to create Lone Fir Creative.
Pigott's vision for the company was shaped by his past frustrations with traditional consulting firms. He aimed to build a firm that was flexible and client-centered, avoiding many of the pitfalls he had encountered. His focus on clear communication, goal-setting, and deliverables set the foundation for the agency's growth.
Creating the Company
Starting Lone Fir Creative was not without its challenges. With minimal initial investment and a family to support, Pigott was driven to succeed. In its early days, the agency offered a wide variety of services to secure clients and build relationships. As the business matured, it honed its offerings, focusing on strategic marketing that could produce long-term results for clients.
Pigott’s background in startups influenced his approach to building services. His focus was on constant improvement through client feedback. The agency developed internal systems and processes, including standard operating procedures (SOPs), to ensure consistent results and efficient onboarding for new team members. These procedures helped the agency scale and secure repeatable success for its clients.
Launching the Business
When Lone Fir Creative launched in 2015, Pigott was learning the ropes of running his own business. He spent countless hours educating himself on different aspects of the business, from sales to operations. In the early years, he frequently worked with contractors, hiring full-time employees only as the business grew.
By 2017, the agency had hired its first full-time contractor, gradually transitioning to an in-house team. A major turning point came in 2020, when Lone Fir Creative introduced "foot in the door" services, offering affordable projects with fast results. This approach led to increased sales and long-term relationships with clients.
Earnings
Today, Lone Fir Creative generates approximately $3.5M to $4M annually. The company has grown steadily since its inception, with top-line revenues increasing each year between 40% and 75%. While profitability has been reinvested into the business for further growth, Lone Fir Creative consistently maintains a 10-20% profit margin.
The company’s growth strategy includes a recent merger with another agency to expand its reach and expertise. Pigott envisions continued growth through acquisitions, deeper partnerships with clients, and the development of more predictable revenue streams.
