About the Company

Konto-Kredit-Vergleich.de is a finance blog launched by Sascha Hunt. It specializes in various financial topics including loans, bank accounts, and car leasing, with a unique focus on accounts that protect money after a garnishee order. The site, established four years ago, took about 18 months to gain significant traffic. Sascha leverages his background in mechanical engineering and his interest in finance to provide valuable insights and solutions through his blog. His efforts in researching market needs and content gaps have been crucial to the blog's success.

Idea Behind Company

Sascha's idea for Konto-Kredit-Vergleich.de emerged from his dual interests in finance and the online world. As a mechanical engineer with a passion for finance, he saw an opportunity to merge these fields by creating a finance-focused blog. The idea crystallized during the COVID-19 pandemic when a timely article led to a surge in traffic, confirming that his approach was on the right track. This success underscored the importance of aligning content with real-world problems and audience needs, a lesson Sascha learned over his 18-month period of low engagement.

Creating the Company

The creation of Konto-Kredit-Vergleich.de involved setting up a WordPress site on a budget. Sascha managed everything himself, including content creation and site management. Initially, the blog struggled to gain traction due to a lack of focus and clear strategy. It took 18 months of experimentation and content creation to find a successful approach. Sascha's pivotal realization was the need to solve real-world problems through his articles, which led to more effective and engaging content.

Launching the Business

Launching Konto-Kredit-Vergleich.de was a low-cost venture, starting with a simple WordPress setup. The early days were marked by a lack of direction and ineffective content. Sascha's breakthrough came from focusing on solving real problems rather than writing for the sake of content. This shift in strategy led to increased traffic and validated his approach. The initial success from a well-timed article during the pandemic provided the necessary momentum to improve and stabilize the blog's performance.

Earnings

Lensa has experienced significant growth in revenue and user base, with a profitable business model and strong gross margins. The company's focus on expanding user experience and AI development has resulted in over 200,000 monthly visits and a large email subscriber base. Future plans include expanding product features, particularly by offering the platform in Spanish to serve the Latinx community.

Lensa's short-term goals involve improving AI and user experience while increasing marketing efforts to drive traffic. Long-term objectives include promoting AI's role in reducing recruitment biases and addressing the US labor shortage. The company's talented team is dedicated to delivering the best user experience and expanding Lensa's reach in the job search industry.