Keto Girl Nutrition
About the Company
Keto Girl Nutritionist is a virtual private practice that offers high-ticket coaching programs tailored to women with thyroid imbalances. Priscilla's approach focuses on a keto diet designed to reverse Hypothyroidism and Hashimoto's while helping women lose weight sustainably. Priscilla’s method provides a holistic, anti-inflammatory keto approach, which allows clients to enjoy their favorite foods while improving their health.
Her company primarily caters to women struggling with thyroid issues, offering group coaching that combines modules, meal plans, weekly coaching calls, and a support community. This unique approach has helped her scale her business rapidly while maintaining a personal connection with her clients.
Idea Behind Company
Priscilla's passion for nutrition and the keto diet came from her personal health challenges. Diagnosed with a congenital heart defect and dealing with body image issues from a young age, she experienced firsthand the difficulties of following restrictive diets. Her frustrations led her to pursue a master’s degree in nutrition, where she discovered the benefits of an anti-inflammatory keto diet for weight loss.
Once she applied this method to herself and her clients, especially women with Hypothyroidism and Hashimoto’s, Priscilla saw significant results. These experiences inspired her to establish Keto Girl Nutritionist, a business designed to help other women achieve similar health transformations without relying on medication.
Creating the Company
After working in hospitals, Priscilla became disillusioned with the typical approach of prescribing medication without offering patients a way to reverse their conditions through diet. This dissatisfaction motivated her to create her private practice. Initially, she started with one-on-one coaching sessions but soon found this model limiting in terms of time and income potential.
With the guidance of a business coach, she shifted her focus to high-ticket group coaching packages, which allowed her to serve more clients and grow her business significantly. The group coaching model proved successful, offering clients not only personalized dietary guidance but also the support of a community facing similar challenges.
Launching the Business
Priscilla's primary marketing platform was Instagram, where she built a following by providing specific content about weight loss for women with thyroid conditions. She grew her account from 1,000 to 24,000 followers within a year by focusing her content and marketing strategies on her niche audience. She also implemented email marketing to engage potential clients, offering a free 3-day meal plan as a lead magnet to build her email list.
She created Standard Operating Procedures (SOPs) for her virtual assistant to help manage Instagram posts and scheduling. Priscilla also used video reels to establish a personal connection with her audience, which helped build trust and ultimately led to more conversions.
Earnings
Priscilla grew her business rapidly, going from earning $150 per month to over $45,000 in just 1.5 years. She achieved this by transitioning from individual coaching sessions to group coaching programs that could accommodate more clients at higher price points. Her premium packages, which focus on weight loss and thyroid health, are priced at $4,500 per client.
Priscilla also invested in an SEO company to boost her website’s visibility on Google, which has further increased her revenue. Additionally, she hired a CFO to implement the Profit First methodology, ensuring her business remains profitable while allowing her to manage expenses and pay herself a consistent salary.
