Kelsey Vetter Co.
About the Company
Kelsey Vetter Co. is a Pinterest Marketing and Strategy company designed to help online businesses utilize Pinterest as a powerful tool for growth. Kelsey assists businesses in boosting their sales, generating leads, and building a larger audience on autopilot through strategic Pinterest use. With her experience in fashion marketing, she applied her skills to digital marketing, quickly recognizing Pinterest as an underutilized yet effective platform for online business growth.
Kelsey’s company provides various services, including Pinterest account setup, management, strategy sessions, and educational courses. Through a combination of her marketing expertise and a focus on the growing influence of Pinterest, Kelsey created a successful business that now helps clients from diverse industries boost their online presence.
Her services are tailored to fit the unique needs of her clients, growing organically based on demand and client feedback. As her business evolved, Kelsey adapted and expanded her offerings, solidifying her company's place as a key player in Pinterest marketing.
Idea Behind Company
The idea for Kelsey Vetter Co. was born out of Kelsey's dissatisfaction with the corporate fashion industry, in which she had worked for over a decade. Feeling burnt out and seeking a change, she decided to explore online business opportunities during the pandemic. Initially, Kelsey dabbled in dropshipping and running a print-on-demand Etsy shop, leveraging her fashion background. However, she soon realized that this path closely mirrored the industry she was trying to leave behind.
During this time, Kelsey discovered Pinterest marketing while researching ways to market her dropshipping business. She quickly realized she had a natural talent for Pinterest marketing, finding it to be an exciting and effective way to help other businesses succeed. After discussing her strengths with her business coach, Kelsey made the decision to focus solely on Pinterest marketing as her primary business offering.
This pivot allowed Kelsey to capitalize on her passion for marketing while building a business that aligned with her goal of escaping the corporate world. Her decision to focus on Pinterest provided her with a unique niche in the online marketing space.
Creating the Company
Kelsey began building her Pinterest marketing services by extensively researching the practices of other Pinterest marketers. She studied their websites, free resources, and accounts, gleaning insights on how to structure her own offerings. She also leveraged platforms like Clubhouse to connect with mentors and invested in business coaching to ensure she was building a strong foundation.
Starting with a simple Pinterest management package, Kelsey provided services such as account setup, pin design, and daily pinning. As she gained more clients, Kelsey expanded her services to include strategy sessions and account setup packages, responding to the needs of her clients. Her approach to business development was customer-centered, as she allowed client feedback to guide her growth and new service offerings.
Kelsey's dedication to learning and adapting to her clients' needs helped her build a robust service lineup. She used networking and consistent communication to build relationships and establish her company as a reliable and effective Pinterest marketing service provider.
Launching the Business
Kelsey officially launched her business on May 10th, 2021, following advice from an astrologer who recommended launching on a new moon. She quit her corporate job in February of that year and focused on building up her business in the months leading up to the launch. With savings to support herself during the early stages, Kelsey worked on establishing her online presence, primarily on Instagram.
Her first client came from a personal connection—her hairdresser. This initial success boosted Kelsey’s confidence and provided tangible results she could share with her followers on social media. Soon after, her second and third clients followed, both of whom discovered her through Instagram.
Kelsey’s business gained momentum quickly. She invested in a professional website, which became a crucial tool for legitimizing her business. Her website not only funneled new clients but also helped her communicate her brand and services effectively. As her client base grew, referrals and TikTok became significant sources of new business, helping Kelsey expand her reach without relying on a massive social media following.
Earnings
In her first month of business, Kelsey made $675. Over the course of a year, she scaled her earnings significantly, eventually generating between $5,500 and $9,500 per month. Her revenue comes from a mix of Pinterest management and strategy services, as well as self-paced educational courses that she developed as part of her business growth strategy.
A substantial portion of Kelsey’s earnings comes from referrals and her presence on platforms like TikTok, which she leverages to promote her services and courses. Pinterest also plays a significant role in driving traffic to her website, helping her boost sales, social media followers, and her overall online visibility.
As her business continues to grow, Kelsey remains focused on scaling at a sustainable pace. She’s currently in the process of hiring an operations manager and additional team members to manage the increased demand for her services. Looking forward, she plans to expand her educational offerings and further solidify her brand presence in the online marketing space.
