Karachi Kitchen
About the Company
Karachi Kitchen Foods was founded by Sadaf Ahmed and her mother, both of whom have diverse backgrounds that contribute to the business's unique offerings. Sadaf has a background in design and development, while her mother is a seasoned chef and culinary instructor with over 35 years of experience. Their collaboration began with a self-published cookbook, which won a Gourmand Award and provided the initial funding for their chutney and spice business. Their products are available online and at local farmers' markets.
Idea Behind Company
The idea for Karachi Kitchen Foods stemmed from a shared passion for traditional Pakistani cuisine and a desire to bring it to a broader audience. After the success of their cookbook, Sadaf and her mother decided to create a line of chutneys and spices using recipes from their family heritage. Their goal was to offer high-quality, authentic Pakistani flavors while avoiding artificial preservatives and additives. The positive reception to their initial market tests encouraged them to formalize their business and expand their product offerings.
Creating the Company
The creation of Karachi Kitchen Foods involved several stages, beginning with the development of their cookbook, “The Karachi Kitchen,” which provided the initial capital for their business. The transition from book to food products was challenging, particularly with the onset of COVID-19, which caused delays and forced them to adapt their plans. They built their online store themselves and managed all aspects of sales and marketing initially. The product line, including chutneys and spice blends, has evolved through feedback and testing, leading to improved packaging and recipes.
Launching the Business
The launch of Karachi Kitchen Foods in 2021 marked the beginning of their online presence, complemented by sales at farmers' markets. The initial focus was on establishing their online store and gaining traction in local markets. They faced numerous obstacles, including regulatory compliance and supply chain disruptions due to COVID-19. Despite these challenges, their products gradually gained popularity, leading to increased sales and greater brand recognition. Their efforts in marketing through social media and local events have been crucial in building their customer base.
Earnings
Karachi Kitchen Foods has achieved significant growth, with sales increasing by over 200% in the past year. Currently, their revenue is split between online sales, retail, and a small amount of wholesale. Online sales contribute around 40% of their revenue, with the remainder coming from farmers' markets and retail. The business is looking to further expand its wholesale distribution and introduce new products, including a subscription box and additional recipes on their website. Despite being a small team, they are optimistic about future growth and continuing to enhance their product offerings.
