Just Ninety
Andrew Lawson is the founder of Just Ninety, a business that provides ready-to-go corporate training materials for professional trainers, particularly focused on live virtual courses. After launching the company in December 2022, he generated $4,500 in revenue within the first 30 days. The idea for Just Ninety stemmed from his experience in the training industry, particularly during the COVID-19 pandemic, which highlighted the need for efficient and engaging online training materials. The company offers three main product pathways: a sample course, a starter pack, and a trainer library subscription.
Canberra ACT, Australia
Oceania
0
$100,000
$100,000 ≥
≤ $20,000
About the Company

Just Ninety is based in Canberra, Australia, and focuses on helping professional trainers reduce the time spent designing and developing virtual courses. The company's courseware is designed to be easily downloadable and customizable, allowing trainers to rebrand and deliver the content quickly. The courses are specifically tailored to address the human skills needed in the digital age and are formatted into 90-minute sessions, making them easy to digest and deliver. Just Ninety stands out in the market by providing materials specifically for live virtual training, a niche that was largely unaddressed before the pandemic.

Andrew Lawson started Just Ninety after 15 years of running another training and consulting business. When COVID-19 disrupted in-person training, he adapted by offering virtual training sessions, which received positive feedback for their engaging and effective format. This success led him to create Just Ninety as a way to help other trainers overcome similar challenges. The company offers three product options: a single course sample, a starter pack of five courses, and a subscription to a trainer library, each designed to help trainers save time and increase revenue.

Idea Behind Company

The concept for Just Ninety was born out of Andrew’s experience during the COVID-19 pandemic, when he had to pivot his training business from in-person to virtual sessions. Recognizing that many trainers struggled with the transition to online formats, he developed a method to keep participants engaged through frequent interactions and activities. This approach was well-received by clients, which inspired Andrew to create a product that could help other trainers design effective virtual courses quickly.

Andrew’s personal life also played a significant role in the creation of Just Ninety. After a third cancer diagnosis, he realized he needed to prioritize his time and focus on projects that would allow him to step away from the "time-for-money" model. The combination of professional success with virtual training and a desire to spend more time with loved ones led him to establish Just Ninety, focusing on a niche market that was underserved but in high demand due to the pandemic.

Creating the Company

Building the first version of Just Ninety's products involved leveraging the successful course materials Andrew had developed during the pandemic. He used a neuroscience-backed learning model called AGES to ensure the courses were both effective and engaging. The AGES model emphasizes attention, generation, emotion, and spacing, which are critical for maximizing learning retention. The course materials were designed to be easily customizable by trainers, allowing them to quickly adjust branding and deliver the courses with minimal preparation time.

Andrew used the Thinkific platform to host the courses and made significant investments in creating a user-friendly experience for trainers. The startup costs included a detailed launch plan, an automated sales funnel system, and a website with SEO optimization. Despite facing challenges such as a business partner's exit and limited capital, Andrew focused on making the product as accessible and valuable as possible to ensure a strong market entry.

Launching the Business

The launch of Just Ninety was strategically planned and executed with the help of B2B School, which provided guidance on targeting the right audience, creating content, and building a sales funnel. The launch involved several phases, including building the sales funnel, creating content, and executing LinkedIn campaigns to generate leads. Although the first LinkedIn campaign did not result in immediate sales, adjustments were made to the messaging, leading to a more successful second campaign.

Andrew’s efforts in launching Just Ninety were funded through his previous business and credit cards. He also built a website using Thinkific, which was optimized for SEO to drive traffic. Despite some initial setbacks, such as the exit of a business partner, Andrew remained focused on refining his approach based on the results of his campaigns. The launch was successful, with Just Ninety generating $4,500 in revenue within the first month and attracting a growing number of leads and customers.

Earnings

Since its launch, Just Ninety has shown promising growth, with $4,500 in revenue during the first 30 days. The company’s initial investment totaled $17,160, with marketing efforts focused on LinkedIn campaigns, SEO, and email outreach. The average sale per transaction is $1,500, with a customer acquisition cost of $4.59 per lead. Andrew plans to expand the course library, target new audience segments, and explore additional marketing strategies such as Google AdWords.

Andrew expects the business to reach profitability within three months and anticipates a gross profit margin of around 80%. Future plans include expanding market penetration in the United States, United Kingdom, and Australia, as well as exploring opportunities in non-English speaking regions. Andrew is also considering building an affiliate program to further increase the company’s reach and revenue.

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Just Ninety
Founder / CEO
Andrew Lawson
Annual Revenue
$100,000
Est. Initial Investments
$2,000
Employees
0
Website
Location
Canberra ACT, Australia
About The CompanyIdea Behind CompanyCreating The ProductLaunching The BusinessEarnings
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