Indie Brands
About the Company
Indiebrands is a startup based in Vienna, Austria, founded by Laurids Kern and later co-founded by David. The company specializes in selling branding packages consisting of a company name, logo, and top-level domain to startups and indie hackers. Their offerings are designed to solve the common problem of startups struggling to find a good name and logo. Since its inception, the company has seen steady growth, particularly over the last year, as their focus on ready-made branding solutions for startups has struck a chord with their target audience.
Laurids and David are both in their mid-20s and come from backgrounds in product design and marketing. Their combined expertise allows them to develop a product that caters to the needs of other startup founders, particularly those who lack branding skills but need a professional identity for their ventures. They continue to scale the business while balancing part-time work in other industries.
Idea Behind Company
Indiebrands is a startup based in Vienna, Austria, founded by Laurids Kern and later co-founded by David. The company specializes in selling branding packages consisting of a company name, logo, and top-level domain to startups and indie hackers. Their offerings are designed to solve the common problem of startups struggling to find a good name and logo. Since its inception, the company has seen steady growth, particularly over the last year, as their focus on ready-made branding solutions for startups has struck a chord with their target audience.
Laurids and David are both in their mid-20s and come from backgrounds in product design and marketing. Their combined expertise allows them to develop a product that caters to the needs of other startup founders, particularly those who lack branding skills but need a professional identity for their ventures. They continue to scale the business while balancing part-time work in other industries.
Creating the Company
The creation of Indiebrands started with Laurids scouting for domains that could work as business names. Without an initial process in place, it took him hours to sift through thousands of domains to find a handful of suitable ones. He spent around $300 on 10 domains and then designed logos to complement each domain name, aiming to provide a more comprehensive package for buyers. The addition of a logo to each domain served as an extra selling point and helped potential buyers visualize how the name could work for their business.
Building the website took about three days, with Laurids working intensely to complete the project. The site was launched just a week after the project began. Though the site initially received little traction, Laurids decided to put all the names on sale and launch on Product Hunt. The sudden influx of sales from this launch proved that the project had potential to become a real business. This early success motivated the founders to continue refining and expanding their offerings.
Launching the Business
After the initial launch on Product Hunt, Indiebrands gained significant attention, leading to a spike in sales. The success was largely unexpected, as Laurids hadn’t put much effort into the Product Hunt listing, but it became a turning point for the business. Despite a slow start, the Product Hunt exposure generated over $1,000 in revenue within 24 hours, marking a successful launch and solidifying the idea as a viable business model.
Indiebrands’ marketing strategy revolves around reaching new customers through SEO and "product as marketing." Their SaaS Pricing Calculator is an example of a free tool that attracts new visitors to their website, converting them into leads. Regular updates on new names and offerings are sent out to their newsletter subscribers and Twitter followers, helping them stay engaged and driving additional sales.
Earnings
Indiebrands currently generates around $1.3K per month in revenue, though it has experienced periods of growth as well as fluctuations. In May, for instance, they earned $3,300, highlighting the potential for higher earnings as the business scales. They have around 500 email subscribers and 230 Twitter followers, which form the core of their marketing and customer base.
The founders are working on expanding their revenue streams by partnering with more SaaS companies, offering custom logo services, and adding new design-related products. Their ultimate goal is to grow Indiebrands to the point where it can comfortably support them financially. As they continue to refine their processes and expand their offerings, they are optimistic about the future potential of the business.
