About the Company

Imagined with AI specializes in generating personalized AI portraits in multiple styles, such as realistic, cartoon, and Renaissance. The business was co-founded by Sabatino Masala and his girlfriend Silke, who are passionate about leveraging AI technology to create visually stunning images. The company started in late 2022 and has gained traction by offering users the ability to upload photos of themselves, loved ones, or pets to receive stylized portraits. The service appeals to a broad audience, providing creative and unique images that cater to diverse tastes and preferences.

The company's innovative approach has attracted customers from more than 25 countries, indicating a strong global interest in AI-generated images. The popularity of the service is driven by its simplicity, ease of use, and the wide range of styles offered, allowing customers to personalize their images. With a focus on continuous improvement and expansion, Imagined with AI is positioned to capitalize on the growing interest in AI-driven creativity and personalization in the digital art space.

Idea Behind Company

The idea for Imagined with AI emerged during a city trip to New York in October 2022, when Sabatino and Silke were inspired by the burgeoning AI landscape, particularly with the introduction of Dreambooth. Sabatino, a seasoned full-stack freelance developer, had been exploring AI technologies like Dall-E and Stable Diffusion, which fueled his interest in creating a service centered around AI-generated portraits. The positive reactions to his initial AI models, shared within his workplace's Slack channel, encouraged the founders to pursue this venture.

Sabatino's background in development and Silke's expertise in marketing provided the perfect blend of skills needed to turn their idea into a viable business. Their combined efforts focused on harnessing the potential of AI to offer a novel and accessible service to the public. The couple's shared passion for innovation and creativity drove them to explore ways to make AI technology accessible and enjoyable for a wide audience.

The success of Imagined with AI can be attributed to the founders' ability to identify a unique niche within the AI-generated image market. Their vision of providing personalized and high-quality portraits resonated with customers, leading to the rapid growth and widespread adoption of their service.

Creating the Company

The initial development of Imagined with AI's MVP was straightforward and focused on functionality. The first version was a simple static HTML page with an upload form and a Stripe payment button. During the initial phase, Sabatino and Silke manually processed orders, dedicating their efforts to refining the marketing strategy rather than expanding development resources. As demand increased, they prioritized automating the order processing system, resulting in a fully automated end-to-end solution.

A significant aspect of the development process was determining the various styles offered by the service. The team relied heavily on customer feedback to refine and expand their style offerings, ensuring a diverse selection that would satisfy a wide range of preferences. By listening to their audience, Imagined with AI was able to deliver a product that met the needs and expectations of its users.

The company also focused on scalability and efficiency. Automating the entire process not only saved time but also allowed the founders to concentrate on marketing and expanding their product range. This strategic approach enabled Imagined with AI to grow rapidly while maintaining a high level of customer satisfaction.

Launching the Business

The launch of Imagined with AI began with a simple Facebook post that unexpectedly went viral, attracting the company's first paying customers. This initial success prompted Sabatino and Silke to expand their marketing efforts to include platforms like TikTok and Instagram, where they created engaging content to reach a wider audience. Their strategy paid off when one of their Instagram Reels garnered 30,000 views within a few hours, significantly boosting their visibility.

Despite the challenges of bootstrapping the business, the founders managed to allocate funds strategically to ensure the success of their marketing campaigns. They focused on crafting content that resonated with their target audience while maintaining a careful eye on their budget. This approach allowed them to maximize their marketing impact without overspending, demonstrating their resourcefulness and commitment to growing the brand.

The launch phase also saw the development and release of an app for iOS, further expanding the company's reach and providing customers with an accessible and convenient way to engage with their service. The app's introduction facilitated additional revenue streams through in-app purchases and helped solidify Imagined with AI's presence in the AI-generated image market.

Earnings

Since its launch, Imagined with AI has achieved impressive financial results, generating $10,000 in revenue within the first six weeks and maintaining a monthly revenue of $4,500. The company's profitability is supported by a margin of around 40%, allowing the founders to reinvest in new ventures and explore additional revenue opportunities. The success of their marketing strategies and the appeal of their product offering have played a crucial role in driving sales and customer retention.

In addition to direct-to-consumer sales, Imagined with AI has expanded into the B2B market by partnering with companies interested in using AI-generated images for personalized photo products. This collaboration has opened up new revenue channels and allowed the company to benefit from their partners' marketing capabilities. The ability to adapt and explore new markets has been instrumental in sustaining the company's growth trajectory.

Imagined with AI continues to innovate by developing new applications and targeting niche markets. The recent launch of AI Puppy, an app focused on generating pet portraits, highlights the founders' commitment to exploring new opportunities and diversifying their product offerings. With plans to expand into the fashion industry through Wardrobe AI, Imagined with AI is poised to maintain its momentum and capitalize on the growing interest in AI-driven personalization.