Hyperion Marketing
About the Company
Hiperion Marketing was established by Jace Thomas, who transitioned from working in a call center to starting his own SEO agency. Based in Springfield, MO, Jace runs the company with a focus on serving B2B SaaS clients globally. The company has evolved from a broad service offering to a specialized SEO agency, thanks to strategic decisions and a dedicated team. Jace's background in sales, marketing, and web design, combined with a strong support system, has been crucial to the company's success.
Idea Behind Company
Jace's entrepreneurial journey began on his family's cattle farm, where he learned business fundamentals from his father. After various ventures, including a home recording studio and a stint with a band, Jace turned to web design and marketing. His experience working for a digital marketing company led him to realize the potential of SEO for client acquisition. The decision to focus on SEO was driven by the consistent demand from clients and the desire to provide a high-value, scalable solution for B2B SaaS companies.
Creating the Company
Jace initially launched his business under the name “Dollar Web Design Co.,” offering low-cost web design services. However, he soon pivoted to focus on SEO and rebranded as Hiperion Marketing in August 2020. This transition involved adopting new strategies, such as the “SEO sprint method,” and assembling a team to handle technical SEO, content, and backlinking. Key hires and mentorship from industry experts have been pivotal in refining the company's approach and driving growth.
Launching the Business
The official launch of Hiperion Marketing's current model began in early 2022. Significant milestones included adopting effective SEO practices and building a skilled team. The focus shifted to B2B SaaS companies due to their scalability and the potential for high-value results. The company also emphasized building genuine connections through cold outreach and refining their service offerings based on client needs. These efforts have contributed to rapid growth and a solid reputation in the industry.
Earnings
Hiperion Marketing is currently generating around $20,000 per month in revenue and is on track to reach $1 million ARR by the end of 2023. The company’s revenue comes from a mix of SEO services for B2B SaaS clients and is expected to grow further as they scale operations. Jace's approach includes maintaining a lean operation while investing in essential tools and resources. With a focus on results and client satisfaction, Hiperion Marketing aims to continue its upward trajectory and expand its impact in the SEO industry.
