Hovercode
About the Company
Hovercode is a dynamic QR code generator founded by Ramy Khuffash. The platform focuses on providing stylish QR codes with advanced features for small businesses across various industries, including hospitality and e-commerce. Ramy’s background includes running another business, Page Flows, which gave him the experience to successfully manage and grow side projects like Hovercode. Despite its recent launch, Hovercode has shown early signs of success, with a modest but growing revenue stream.
Hovercode distinguishes itself from other QR code generators by offering unique features, such as round QR codes, which cater to the evolving needs of marketers. Ramy built Hovercode using Python and Django, hosting it on Digital Ocean. The company’s early success is attributed to its focus on providing value through innovative design and functionality.
Idea Behind Company
The inspiration for Hovercode came when Ramy noticed the increasing popularity of QR codes, especially during the pandemic. A conversation with a friend in marketing sparked the idea that there might be opportunities to create more advanced and aesthetically pleasing QR codes. Despite the market being saturated with QR code generators, Ramy saw a gap in the market for a product that focused on style and advanced features, particularly round QR codes.
Ramy’s idea was further validated by his belief that marketers would increasingly demand more sophisticated QR code solutions as the technology became more ingrained in their strategies. This insight led him to explore the potential of creating a QR code generator that could stand out by offering unique features not commonly available in existing solutions.
Creating the Company
Ramy began developing Hovercode by experimenting with Python to create round QR codes, which was a challenging process that required significant trial and error. Once he was satisfied with the design, he moved on to building a basic website and marketing platform. His goal was to get something online quickly to start generating interest and allow Google to index the site.
The development process took about a month, with Ramy handling both the technical and marketing aspects himself. He used Django for the backend and Digital Ocean for hosting, ensuring that the platform was built on a solid technical foundation. The final stages of development took longer than expected, but Ramy was able to launch a functional and appealing product within a short timeframe.
Launching the Business
Hovercode was launched with a focus on getting the product in front of potential customers as quickly as possible. Ramy listed the product on various startup directories and added it to his personal website to generate initial traffic. Although the project was initially put on hold to focus on other ventures, Hovercode began to gain traction, with users signing up and creating QR codes.
To further promote the product, Ramy planned a launch on Product Hunt and started working with a content marketing agency to build a blog and improve SEO. These efforts helped increase visibility and attract more users to the platform. Despite the initial challenges in attracting paying customers, Ramy’s persistence and strategic marketing efforts have started to pay off, with the business slowly growing.
Earnings
Hovercode currently generates around $150 in monthly recurring revenue (MRR) and receives about 5,000 unique visitors per day. While the revenue is still modest, the early success and consistent traffic have shown that there is potential for growth. Ramy’s focus is now on adding more advanced features, such as API integrations and customization options, to attract more paying customers.
Ramy is optimistic about Hovercode’s future, with a clear path to reaching $3,000 MRR and beyond. The business’s growth strategy includes continued investment in content marketing and SEO, as well as exploring new opportunities to serve more advanced customer needs. While Hovercode may not become a massive business, Ramy is confident that it will continue to grow steadily over time.
