HMW Law
About the Company
HMW Law, officially known as Henderson, Mokhtari & Weatherly, is a law firm based in Ohio. The firm handles personal injury and criminal defense cases, representing clients throughout the state. The firm is dedicated to helping individuals facing life-altering legal challenges. The Personal Injury division deals with cases such as trucking and auto accidents, while the Criminal Defense division handles serious criminal accusations.
The firm has grown significantly since its inception and now boasts a team of 20 employees. HMW Law operates on a "Client First" core value, emphasizing compassion, experience, and unwavering devotion to clients. The firm has achieved impressive results, creating a reputation for delivering excellent outcomes for their clients.
Idea Behind Company
Brandon Henderson's journey into law began unexpectedly. Initially an accounting major, he realized his true calling was not in accounting but in law. Influenced by his experiences with bullying and negative encounters with law enforcement, Brandon decided to pursue a career in criminal law to fight for those without a voice.
He studied for and passed the LSAT, leading to his acceptance into Case Western Reserve University School of Law. In 2009, he partnered with Justin Weatherly, who shared his passion for criminal defense. Later, Al Mokhtari, a law school friend, joined them, leading the Personal Injury division. This trio's shared vision and dedication formed the foundation of HMW Law.
Creating the Company
After graduating from law school, Brandon faced financial struggles but was determined to build his practice. He started by manually collecting arrest records from police departments and sending letters to those arrested. This initial direct mail campaign helped him gain clients and generate some income.
Brandon relied heavily on sales, marketing, and negotiation skills to attract clients despite his young age. His dedication and hard work paid off, allowing him to build a strong reputation and loyal client base. Over time, he was able to afford office space and expand his marketing efforts to include digital presence, SEO, PPC advertising, and creating an informative website.
Launching the Business
HMW Law's initial growth was driven by a strong focus on customer service. Ensuring clients felt comfortable and cared for was paramount. The firm experimented with various marketing strategies, including SEO, PPC, direct mail, social media, billboards, and commercials. They also engaged in B2B marketing and formed strategic partnerships to optimize advertising efforts.
Outsourcing to experts in different marketing channels allowed the firm to focus on core competencies. This approach yielded a high return on investment, particularly in digital marketing, where they secured top spots on Google for key search terms. Their commitment to excellent customer service and strategic marketing helped attract and retain clients, fostering long-term relationships.
Earnings
Today, HMW Law is thriving, generating $250,000 in monthly revenue. The firm has a clear vision for future growth, aiming to become an eight-figure firm by 2025. They plan to replicate their successful business model in their Columbus office and expand to other Ohio cities.
The firm focuses on leveraging technology to enhance productivity, reduce costs, and improve client services. Building a robust co-counsel referral program and continually refining their systems and processes are key components of their growth strategy. HMW Law's success is attributed to its dedicated team, strong culture, and commitment to innovation and excellence in legal services.
