Helpkit
About the Company
Seven Degrees Labs, founded by Dominik Sobe, is an umbrella company for several successful bootstrapped software products. HelpKit, the company's standout product, is designed to convert Notion pages into a comprehensive knowledge base. It provides features like embedded customer support, customizability, and SEO optimization, all built on the Notion platform. This tool aims to streamline the creation of help centers, documentation pages, and support widgets for websites.
Idea Behind Company
Dominik's inspiration for HelpKit came from his personal experience with mobile apps and SaaS products, where he struggled with managing support tickets and delivering timely customer service. He recognized the potential to integrate help documentation into Notion, a tool he was already using for business documentation. The idea was to create a more professional and customizable solution compared to standalone Notion pages, addressing both functionality and appearance concerns.
Creating the Company
Dominik began by validating his idea through mockups and a landing page offering discounted pre-orders for HelpKit. Despite initial skepticism and slow pre-order rates, feedback from an encouraging email motivated him to proceed with developing the MVP (Minimum Viable Product). He documented his journey publicly on Twitter, which helped generate interest and validate the product concept before full-scale development.
Launching the Business
The official launch of HelpKit was marked by extensive public sharing of the development process. Dominik used Twitter and other platforms to build anticipation and attract early adopters. This approach, along with sharing progress and updates, played a crucial role in securing initial customers without relying on paid advertising. The transparent approach helped in establishing credibility and generating organic interest.
Earnings
HelpKit has achieved significant financial success, surpassing its initial revenue goal of $3K MRR by reaching $5.5K MRR. The business benefits from a growing niche and a combination of organic marketing strategies, including sharing the founder’s journey and providing valuable tools for the Notion community. This steady growth reflects the product’s increasing traction and the effectiveness of its grassroots marketing approach.
