HelloSEO
About the Company
HelloSEO is a boutique SEO agency that serves small to medium-sized businesses in the US and beyond. Founded by Jade Pruett, the agency specializes in SEO and SEO-informed content marketing. With a revenue of $25,000 per month, HelloSEO offers long-term SEO services for a fixed monthly fee and one-on-one hourly consulting sessions called Power Hours.
HelloSEO's mission is to make SEO transparent and accessible. The agency operates with a small team consisting of Jade and a part-time SEO specialist, along with a network of contractors and subject-matter experts. The agency is known for its innovative use of Loom videos and engaging explainer posts to communicate complex SEO concepts to clients.
The company's approach is client-centric, focusing on helping small businesses build their authority and visibility on Google. HelloSEO's services have proven effective, driving significant results for clients and fostering long-term relationships based on trust and transparency.
Idea Behind Company
Jade Pruett's journey into entrepreneurship began unexpectedly in 2020. With a background in SEO from working on coupon pages for CNN and Business Insider, she saw an opportunity to use her skills to help other businesses. Initially starting as a side hustle, Jade balanced her SEO work with a full-time job at a semiconductor company.
The idea for HelloSEO stemmed from Jade's desire to offer specialized SEO services to small businesses. Her experience with high-volume SEO tasks made handling local business SEO projects seem manageable. The success of her side projects and the demand for her services inspired Jade to take the leap and turn HelloSEO into a full-time business.
A key turning point was partnering with the branding agency AOU Creative, which provided a steady stream of clients while Jade built her own clientele. This collaboration was instrumental in transitioning HelloSEO from a side gig to a thriving business, allowing Jade to focus on delivering high-quality SEO services.
Creating the Company
The initial phase of building HelloSEO involved refining the service offerings and improving client communication. Jade's first service package included a basic SEO audit and keyword analysis, but the process was opaque and lacked proper tracking systems. Feedback from clients prompted her to develop a more detailed and transparent approach.
Jade revamped her service delivery by creating comprehensive SEO audits, competitive analyses, and dynamic dashboards in Looker Studio for client transparency. The improvements were driven by client curiosity and feedback, ensuring the services met their needs effectively. This iterative process helped HelloSEO establish a reputation for delivering clear, actionable insights.
The business started with minimal financial investment, relying on tools like Ahrefs and Google Suite. Jade built the initial website herself on Squarespace, focusing on establishing an online presence. Over time, the business expanded its toolkit to include CRM systems and project management platforms, but the core operations remained streamlined and cost-effective.
Launching the Business
Launching HelloSEO involved a grassroots approach, leveraging webinars, referrals, and networking to attract clients. Jade hosted webinars on marketing for specific niches, which generated initial clients and leads. Referrals from co-working spaces and satisfied clients further fueled growth, building a strong client base through word-of-mouth.
The Power Hour service emerged as a successful low-cost offering, providing immediate value and establishing connections with potential long-term clients. These sessions often led to significant business results for clients, further boosting HelloSEO's reputation and client base through referrals.
HelloSEO's growth strategy emphasized maintaining low operational costs while focusing on high-quality service delivery. Jade's hands-on approach and willingness to adapt based on client feedback played a crucial role in the business's successful launch and early growth.
Earnings
HelloSEO is now a profitable business with a consistent monthly revenue of $25,000 and an 80% profit margin. The agency's growth has been rapid, with significant achievements within the first eight months of full-time operation. Jade attributes this success to the focus on delivering exceptional client care and transparent SEO services.
The business's future looks promising, with plans to expand marketing efforts and increase visibility. Jade is currently training her first employee and developing standard operating procedures to facilitate further growth. The emphasis on maintaining high service standards while scaling the business remains a core priority.
Overall, HelloSEO's success is rooted in Jade's expertise, client-centric approach, and the strategic use of feedback to refine service offerings. The agency's strong foundation and clear growth trajectory position it well for continued success in the competitive SEO market.
