GrillBlazer LLC
About the Company
GrillBlazer LLC was founded by Bob Healey, who invented the GrillGun and Su-VGun, high-power propane torches designed to look like slide-action pistols. The company targets affluent males aged 25 to 55, particularly outdoorsmen and chefs. GrillBlazer primarily sells its products online through its website and other online retailers, with a small but growing presence in brick-and-mortar stores. The company has achieved significant success, averaging $2.5 million in annual sales since its launch in February 2020.
Idea Behind Company
The idea for the GrillGun originated in December 2017 when Bob Healey, using a propane weed torch to light his charcoal grill, envisioned a purpose-built torch for grilling. Despite the efficiency of using a propane torch, this method had not become popular due to safety concerns and the cumbersome setup. Healey aimed to create a cool, safe, and effective culinary torch that would appeal to both backyard grillers and professional chefs. The goal was to revolutionize charcoal grilling and professional cooking by making it quick and efficient.
Creating the Company
Bob Healey began working on the GrillGun full-time in January 2018. By May 2018, he had created the first prototype. Building the product involved extensive design, modeling, and prototyping using 3D CAD software and 3D printing. Healey's experience in product development helped him navigate the challenges of creating a new product. After developing a working prototype, he focused on determining the feasibility of the project, including manufacturing costs and financing options. Conventional financing options were not available, so Healey turned to crowdfunding to raise the necessary capital.
Launching the Business
To launch the business, Bob Healey ran successful crowdfunding campaigns on Kickstarter and IndieGoGo, raising over $560,000. This funding validated the product's viability and enabled the start of manufacturing. The crowdfunding success also provided street credibility and access to capital. GrillBlazer's marketing strategy leveraged online platforms like YouTube influencers, Facebook, Instagram, and Google ads. The company also utilized Amazon and other online retailers to reach customers. The focus on customer service and high-quality products helped GrillBlazer build a loyal customer base and achieve positive reviews.
Earnings
Since its launch in February 2020, GrillBlazer has averaged $2.5 million in annual sales. The company operates with a small team of 3 to 5 full-time employees from Bob Healey's farm in Eastern Oklahoma. GrillBlazer focuses on customer service and creating the happiest customers possible, as evidenced by their numerous 5-star Google reviews. The company's durable goods, which are long-lasting and not frequently replaced, rely on attracting new customers and occasional re-purchases for gifts. Healey's emphasis on marketing, customer service, and hard work has been key to the company's success. collaborations with accelerators and investment firms to further scale their business and support more startups worldwide.
