GoPromotional
About the Company
GoPromotional is a UK-based online distributor specializing in custom-branded promotional products. The company offers a wide range of merchandise that businesses and organizations can personalize with their branding and marketing messages. Founded by Gareth Parkin, GoPromotional has achieved significant growth, with an annual turnover of around £3 million. The company prides itself on its comprehensive in-house software platform and high standards of customer service, which have contributed to its success in the competitive promotional products market.
Idea Behind Company
Gareth Parkin's career began at a printing company, where he gained valuable experience and adapted to emerging technologies such as desktop publishing and the internet. His transition into digital marketing and web development led to the creation of one of the first online print sites in the UK. This experience, coupled with his entrepreneurial spirit, inspired Parkin to start GoPromotional. The idea was to combine his expertise in digital marketing with the growing demand for online promotional products, leveraging his knowledge to create a successful new venture.
Creating the Company
After his coma, Gareth Parkin focused on building GoPromotional by utilizing his network of internet marketing professionals. He partnered with a colleague to develop a bespoke software platform that manages all aspects of the company’s operations. Despite financial pressures and challenges, such as relying on Google advertising and managing debt, Parkin's commitment to his business and his family drove him to succeed. His experience in digital marketing and his ability to generate traffic were crucial in the early stages of the company’s development.
Launching the Business
The launch of GoPromotional was a gradual process, with Parkin initially handling all aspects of the business himself, from website development to customer service. He benefited from support provided by a local business enterprise zone, which offered free office space and mentorship. Despite facing significant stress and challenges, including managing employees and balancing high expectations, Parkin's perseverance and willingness to seek professional help were key to overcoming these hurdles and establishing the company as a fast-growing enterprise.
Earnings
GoPromotional has grown to achieve an annual turnover of approximately £3 million, with plans to further expand. The company experienced significant success, with its promotional product segment once generating £12 million annually. However, the business faced difficulties during the COVID-19 pandemic, affecting its sector and financial stability. Despite these challenges, GoPromotional remains profitable and continues to explore opportunities for growth and international expansion while managing risks and adapting to economic uncertainties.
