Giftsenda
About the Company
Giftsenda is a corporate gift platform designed to simplify the gifting process for sales and marketing teams. It operates in over 200 countries and offers a wide range of gift options, including gourmet gift baskets, tech items, gift cards, and more. The platform enables businesses to send both physical and digital gifts with ease, streamlining the process through its SaaS-based system. One of its main selling points is the speed of delivery, with physical gifts reaching recipients within 1-3 business days.
The company’s service is tailored for corporate clients, allowing businesses to send gifts to clients, partners, or employees to build relationships or drive marketing campaigns. The platform allows bulk gifting, automating the process while maintaining a personalized touch, making it easier for teams to manage large-scale gift orders.
Idea Behind Company
Dmitriy’s idea for Giftsenda stemmed from his experience with his first company, GiftBasketsOverseas.com, which specialized in gourmet gift deliveries. Over time, his company transitioned from a B2C focus to serving corporate clients. He noticed the need for a more automated and efficient gifting process, particularly for bulk orders, which led to the development of Giftsenda.
His background in software development and marketing helped shape his vision for a platform that would simplify gifting for businesses, especially those with international clients. Customers often needed more than just a traditional gift-sending service; they required a robust system that would integrate with their marketing tools and offer measurable results.
Creating the Company
With years of experience in international gifting, Dmitriy and his team began prototyping the Giftsenda platform. They built the platform to cater to corporate clients with gifting needs that ranged from client appreciation to sales enablement. Unlike competitors that charged high monthly fees, Dmitriy aimed to make Giftsenda accessible to small and medium-sized businesses by offering a lower-priced plan.
The platform prototype was ready within eight months, and Dmitriy’s team began testing it with a few early clients. Feedback from these initial users helped refine the product, ensuring it met the diverse needs of corporate clients. Over time, Giftsenda evolved, incorporating features such as CRM integration and customer engagement tools.
Launching the Business
The Giftsenda platform officially launched with two early customers who were eager to try the service. Dmitriy focused on creating a product that provided clear value, saving businesses time and money in their gifting efforts. Instead of sending gifts directly, businesses could send "gift invites" through the platform, ensuring that they only paid for accepted gifts, thus maximizing their ROI.
The company’s marketing strategy was entirely online, relying on SEO, PPC, and social media to attract new customers. As the platform gained traction, Dmitriy’s team continually adapted the service to meet customer demands. While initially bootstrapped, the business has grown steadily, with plans for further expansion into additional CRM integrations and partnerships with marketing agencies.
Earnings
Since its launch, Giftsenda has seen rapid growth, generating $39,000 in monthly revenue. The bulk of the company’s income comes from subscription fees, as gift prices are similar to those offered by direct suppliers. The company continues to attract corporate clients with its cost-saving features, such as only paying for accepted gifts. Dmitriy attributes the platform's success to its clear value proposition, which enables companies to manage their gifting strategies effectively.
The company plans to grow further by expanding its integrations with major CRM and sales platforms. With solid growth, Giftsenda is positioning itself to become a leader in the corporate gifting market, providing businesses with the tools to build relationships and drive sales through personalized, cost-effective gifts.
