FranchiseFilming
About the Company
FranchiseFilming is a full-service video production company that caters specifically to the franchising industry, including brands, vendors, and suppliers. The company’s flagship VIP membership model simplifies video production by handling all logistics, allowing clients to receive professional videos quickly without hidden costs. FranchiseFilming creates a wide range of content, from testimonials and case studies to commercials and instructional videos.
The company prides itself on its three main principles: no travel fees, no scripts, and quick video delivery within 10 days. Since its founding in 2019, FranchiseFilming has seen a 3,200% growth rate, becoming a leader in its niche market.
Idea Behind Company
Trevor Rappleye’s passion for video production began at a young age, filming with his parents’ VHS camera. After years of filming weddings with low profits and no repeat customers, Trevor realized the need for a scalable business model. His involvement in high school television and later with a video company called EventFilming.net laid the groundwork for FranchiseFilming.
The idea for FranchiseFilming came after Trevor attended the International Franchise Association’s Annual Convention, where he noticed a lack of quality video content among exhibitors. This revelation led him to focus on the underserved franchising industry, a decision that would become the cornerstone of his business.
Creating the Company
Trevor faced several challenges while building FranchiseFilming, including a lack of understanding of the franchising industry. He quickly learned the dynamics of the market and began focusing on creating videos for franchisors. By consulting with industry professionals and listening to their concerns about video production costs, Trevor crafted a business model that addressed these pain points.
FranchiseFilming’s VIP Subscription Service was developed to offer franchisors a hassle-free video production experience, including pre-booked filming days and a streamlined process that required minimal involvement from the clients. This service became the company’s key differentiator in the market.
Launching the Business
The launch of FranchiseFilming was challenging, especially during the onset of the COVID-19 pandemic. Trevor had to overcome client concerns about onsite filming by implementing safety measures, including the hiring of onsite Covid Safety Officers. Despite the slow start, Trevor remained persistent, working tirelessly to drum up business and educate potential clients through webinars.
Trevor’s resilience paid off as FranchiseFilming gradually gained traction, with new clients coming through referrals and the company’s active social media presence. By maintaining a full sales pipeline and focusing on customer satisfaction, FranchiseFilming was able to grow steadily despite the initial obstacles.
Earnings
Today, FranchiseFilming is thriving, with monthly revenue of $100,000 and a bright future ahead. The company plans to double its revenue, staff, and client roster in the near term, with a particular focus on expanding its training video services. Trevor’s commitment to continuous improvement, innovation, and customer service has positioned FranchiseFilming as a leading player in the franchising video production industry.
Trevor has learned valuable lessons along the way, including the importance of asking questions, avoiding complacency, and keeping the sales pipeline full. By using tools like monday.com to streamline operations and adhering to a disciplined business approach, FranchiseFilming is well-equipped to continue its upward trajectory.
