Frag Out Flavor
About the Company
Frag Out Flavor is a veteran-owned and operated business based in Golden, CO, specializing in premium spice blends and BBQ rubs. Founded by Patrick Flynn, the company offers over 20 proprietary spice blends catering to various tastes, from sweet to hot. The company prides itself on its quality products, which are crafted to bring families and friends together around good food and BBQ.
With monthly revenue around $125,000, Frag Out Flavor has grown steadily since its inception in November 2017. The company's commitment to supporting the veteran community, whether through direct contributions or community engagement, sets it apart. Flynn's vision extends beyond selling spices; it's about creating a community of like-minded individuals who share a passion for great food.
Idea Behind Company
Patrick Flynn's entrepreneurial spirit and desire to reconnect with his veteran brotherhood inspired the creation of Frag Out Flavor. After returning from a deployment in Afghanistan and working in the industry, Flynn sought to fulfill his lifelong dream of starting his own business. His passion for great food and BBQ, combined with the idea of bringing something good to the table, fueled his ambition.
Flynn's experience with military rations and the joy of sharing meals with loved ones motivated him to develop high-quality spice blends. His goal was to create products that not only tasted great but also enhanced the experience of gathering with family and friends. This vision became the foundation for Frag Out Flavor, blending entrepreneurship with a love for BBQ.
Creating the Company
Building Frag Out Flavor involved extensive research and development, cooking, and BBQ. Flynn dedicated countless hours to perfecting his spice blends through trial and error, enduring challenges like raw beef bleeds and mixing hot peppers. The process included designing flavor profiles, testing blends in various cooking methods, and ensuring the ingredients resonated well over time.
Initially, Flynn used a commercial kitchen to produce large batches of blends, but growing demand necessitated investing in a larger ribbon blender. Despite the challenges, including working late shifts and personal sacrifices, Flynn and his family persevered. Their hard work and commitment paid off, enabling them to establish their own facility in Golden, CO.
Launching the Business
Frag Out Flavor's launch began with an online presence on Shopify, supported by minimal-budget Facebook ads. The initial growth was slow, with a few orders per day, but gradually increased through persistent efforts. Flynn's background as a software engineer eased technical challenges, allowing him to bootstrap the business.
Financial support from family and friends, combined with their unwavering support, played a crucial role in the company's early success. Flynn's focus on connecting with customers through social media, email lists, and in-person events helped attract and retain a loyal customer base. National exposure, such as a feature on Fox & Friends, also boosted sales and visibility.
Earnings
Frag Out Flavor generates approximately $125,000 in monthly revenue, with a significant portion coming from eCommerce and over 450 retail locations. Despite challenges from changes in digital advertising, the company has leveraged its established presence and healthy email list to maintain growth. Wholesale accounts and new marketing channels continue to be explored to sustain revenue.
Flynn's strategic efforts, such as targeting potential retail locations and offering dealer packets, have proven effective in expanding wholesale distribution. The company's primary goal is to achieve consistent year-over-year growth, share their exceptional blends, and further their mission of supporting the veteran community.
