Fli-Fi
About the Company
Fli-Fi was co-founded by Ashley Smith in August 2016. The company specializes in providing temporary internet connectivity and Wi-Fi services for various events, construction sites, and businesses in transition. The service duration ranges from as short as 15 minutes to as long as 18 months. Fli-Fi primarily serves the events and construction sectors, which contribute significantly to its revenue. Over the years, the company has grown substantially, with triple-digit growth each year, largely due to their focus on high-quality service and customer retention.
Idea Behind Company
The idea for Fli-Fi emerged when Ashley Smith, working as an IT support consultant, faced a challenge to provide internet connectivity for a client at a remote music festival. After renting equipment to solve the issue, Ashley connected with Will Skewes, the original founder of Fli-Fi, who was running the service as a side project. Seeing the potential, Ashley and Will decided to formalize the business. They identified a market need for temporary, reliable internet services, especially in locations with limited connectivity options. The combination of Ashley’s IT experience and Will’s technical expertise laid a strong foundation for the company.
Creating the Company
Ashley and Will officially co-founded Fli-Fi, focusing on a product called PaW (Portable access Wi-Fi), which could be easily deployed at various sites. They also developed different service brands to cater to specific markets: Gap Connect for businesses with temporary internet needs, Event Connect for events, Site Connect for construction, and Assure Connect for more permanent solutions. Early on, they reinvested all their earnings to purchase more equipment, enabling the business to grow organically. They also leveraged SEO expertise to attract clients through online searches, which proved to be an efficient customer acquisition strategy.
Launching the Business
Fli-Fi's launch was gradual, with the founders taking on all opportunities, big or small, to build a solid reputation. Their focus on providing reliable service paid off as they started securing repeat business from clients. One significant milestone was when they went beyond standard industry practices by personally testing equipment at a client's site, which led to winning multiple projects with that client. Their emphasis on quality service and fair pricing helped retain customers and grow the business. The company also used digital marketing strategies, including SEO and Google ads, to attract new clients and maintain a strong online presence.
Earnings
Today, Fli-Fi generates around $30K per month in revenue, with a focus on supporting its construction and event clients. The company continues to explore new services and markets, with a goal of matching its 2022 turnover. Despite challenges like potential decreases in consumer spending and construction investments, Fli-Fi remains optimistic. The company recently launched a new website and is focused on maintaining its competitive edge through superior service and marketing. Looking ahead, Fli-Fi plans to expand its team and services, aiming to become a leading provider of both temporary and permanent internet connectivity solutions.
